全球營銷nike耐克的stp戰(zhàn)略分析-文庫吧在線文庫
【正文】 e is very popular, and is especially close to students39。 :06:4810:06:48February 28, 2023 ? 1他鄉(xiāng)生白發(fā)，舊國見青山。 :06:4810:06Feb2328Feb23 ? 1世間成事，不求其絕對圓滿，留一份不足，可得無限完美。 , February 28, 2023 ? 閱讀一切好書如同和過去最杰出的人談話。 2023年 2月 28日星期二 10時 6分 48秒 10:06:4828 February 2023 ? 1一個人即使已登上頂峰，也仍要自強不息。勝人者有力，自勝者強。 。 2023年 2月 28日星期二 10時 6分 48秒 10:06:4828 February 2023 ? 1做前，能夠環(huán)視四周；做時，你只能或者最好沿著以腳為起點的射線向前。 , February 28, 2023 ? 雨中黃葉樹，燈下白頭人。 it is not suitable for radical transformation. Nike maintains a production of such classic shoes annually, and on this basis, to make a partial revision of the new technology, and then as a supplemental listing. Different color, a special version of the classic shoes es out one after another, which attract old customers to patronize continually. Strategy to select target market segments Choosing target markets Differentiated Marketing Strategy There is no doubt that Nike is the best manufacturer in the field of sporting goods. Nike cover almost all sports areas of expertise, and even in the unpopular gymnastics, Nike also successfully launched the first gymnast shoes in , in the most popular areas such as the football, basketball, running, Nike introduce new products no less than ten thousand annually ,which is almost suitable for all populations perfectly. Strategy to select target market segments Choosing target markets Market positioning The strategies of market positioning The steps of market positioning Market positioning ① Analysis of the status of the target market, to confirm the potential petitive advantage of the enterprise The steps of market positioning Market positioning ? In contrast, business petitors, product quality, though not as Nike, and its ability to grow in the future can not be denied. Anta Xtep market share in lowend products is also very high, Anta be among other sports brand in the Chinese market, Adidas, Li Ning, Jordan, Anta, Xtep, etc., are direct petitors of Nike. Go to another piece of Nike39。s broad market instead of other brands, will be developed. The steps of market positioning Market positioning ② ? Accurately select petitive advantage, the initial position of the target market ? enterprise core petitive advantage positioning, Nike advantage of scientific and technological research and development, brand awareness. The steps of market positioning Market positioning ③ Display a unique petitive advantage and repositioning to develop a strategy to play a central petitive advantage. Own advantages, Nike main scientific and technological content of the promotional products, product quality, and fort,
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