【正文】 :06:4810:06Feb2328Feb23 ? 1越是無能的人，越喜歡挑剔別人的錯兒。 。s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$ billion in its fiscal year 2023 (ending May 31, 2023). As of 2023, it employed more than 30,000 people worldwide. Nike and Precision Castparts are the only Fortune 500 panies headquartered in the state of Oregon, according to The Oregonian. Nike‘ s LOGO What is Nike What is Nike Nike’ s advertisement Nike Just do it (AD) Nike’ s market segmentation *Age Market Segmentation *Profession *Ine Market Segmentation Age Under eighteen years old Eighteen to twentyfive Twentysix to thirtyfive Thirtyfive years old or older % % % % Age segmentation pie chart From the pie chart, we can know that Nike position the mainly market in young people who are 18 to 25 years old. Young people like doing sports. They chase after fashion and have strong sense of identity brands. At the same time, Nike focus their consumers on the whitecollar level which have stable ines. It is necessary for them to lead a highquality life, so that they are eager to doing exercises as well. Market Segmentation Age Under eighteen years old % Eighteen to twentyfive % Twentysix to thirtyfive % Thirtyfive years old or older % Nike’ s products are geared to all the necessaries of customers. With the improvement of people’ s living standard, doing physical exercises has bee a trend of lifestyle. So Nike seizes the opportunity and introducing a variety of products in different prices in order to meet all the exercise enthusiast. Market Segmentation Ine Nike divides the professions into Student, Freelancer, Officeworker, Teachers and others. There is no doubt that Nike doesn’ t rigidly adhere to a certain range. They design all kinds of products with different characteristics for sports enthusiasts. No matter you are the most professional athletes who participate Olympics, or you are just a student who like doing sports. You can find a suitable “ NIKE” for you. Profession Market Segmentation In short, Nike’ s potential customers are the young people who are engaged in sports, fashion and the whitecollar with high ine. All of them like doing sports and they are focus on the products’ appearance and performance requirements. Market Segmentation Choosing target markets Choosing target markets Evaluating the market segments Strategy to select target market segments Young people: nowadays, with the improvement