【正文】 n achieve the minimum cost of market access, plete the product flow, and inhibit the entry of petitors products.6. Market stakeholdersFinancial institutions, news media, government, munities, and organizations such as consumer protection, environmental organizations and other kinds of social pressure groups, and businesses are inextricably linked to the existence, for the survival and development of enterprises will have significant impact. Therefore, enterprises need to treat them as a market and the development of public relations as the main means of marketing strategy.The fourth, Relationship Marketing the Chinese enterprises to implement specific strategiesCustomer relationship marketing is the key to a satisfactory longterm business relationship activities, relationship marketing application of the most important thing is to keep abreast of longterm good business relationship with customers all the strategies. 1, the establishment of customer relationship management agencies Establishment of institutions specializing in customer relationship management, business ability to send any of the general manager who, under a number of relationship managers.core valueIn the relationship, the customer perceived value and perceived over time. In the formula (1), the price is a shortterm concept, in principle, the delivery of core product delivery. However, the relationship between the cost of the development occurred as the core product and additional services, the utility is in a series of actions, circumstances, and fragments on the experience. In the formula (2), also includes a longterm concept. With the added value is the development of relations experience. Typically, the added value is seen as the core value attached to certain things. Core values ??in the interactive process should not be poor and not timely services of added value generated by a negative offset.In short, successful relationship marketing strategies relationship marketing requires planning process taking into account our analysis of the three processes. Interaction is the core of relationship marketing, relationship marketing is the process of dialogue munication side, the value of the process is the result of relationship marketing. If the process of customer value has not been carefully analyzed, in the interactive process is very prone to errors and inappropriate actions. If the process of dialogue and interaction conflicts, the value of the process is very easy to produce negative results, as customers may be conflicting signals and not empty promises. Interaction, dialogue and value of the triple form of relationship marketing, relationship marketing, the implementation of the effect depends on the organic integration of these three processes.The Third, the market model of relationship marketingMarket model of relationship marketing relationship marketing marketing outlines the scope of activities. In the relationship marketing concept, a business must deal with the following six submarket relationships: customer markets, supplier markets, the internal market, the petitor39。bodiesEnterprises are an important part of society, its activities must be subject to the impact of government regulations and constraints in dealing with government relations, panies should adopt a positive attitude, consciously abide by national regulations, and assist in all countries face kinds of ways and means to solve the problem. Relationship marketing theory: If the business active collaboration with the Government to establish the ideological coexistence and mon prosperity, the state will develop a regulation on the rationalization of marketing activities, to avoid contradictions, to help marketers create and distribute the value of the policy. Modern marketing has a very wide range of stakeholders and internal staff is also an important aspect of relationship marketing. Coordinate the relationship with these organizations to establish good relations with employees, we can provide a guarantee for the realization of business goals.Relationship marketing is a systematic project, which integrates organic enterprises face a number of factors, through the establishment of good relations with the various aspects, providing a healthy and stable environment for longterm development.The second.s market, segmentation of the trends are being evident, Zhu Kiang side of the squat, increasing petition, any business wants longterm larger market share and more and more difficult, through cooperation can enhance the market changes adaptability. Secondly, the enterprises will help enterprises to open up new markets. Enterprises to develop and grow we must continue to expand market capacity, and panies want to enter a new market, often by many conditions. However, if the new market to find a partner, many problems will be solved. Third, the business cooperation is conducive to diversification. In order to expand the operation scale enterprises often have to enter new areas, but not for all areas of business where business activities are very familiar with, if you encounter a very unfamiliar territory, large panies will have to bear the risk, if the pany through associated enterprises, this risk may be reduced. Fourth, enterprises will also help to reduce unproductive petition. Easily lead to many of the same consequences of petition in the industry, such as business losses increased, decreased efficiency of the sector, which on the whole social and economic development will have adverse effects, while cooperation between enterprises can make this undesirable petition reduced to a minimum. Every business strengths, but each is short, discovery and use of favorable conditions for enterprises is the relationship between external marketing an important factor in the success or failure.3. more large panies are forming strategic partnerships to deal with global petition, and skilled in relationship management tec