【正文】 ....................................................................................................................41 1． 7 項(xiàng)目地塊優(yōu)劣勢(shì)分析 ......................................................................................................41 1． 7． 1 優(yōu)勢(shì)分析 ....................................................................................................................41 1． 7． 2 劣勢(shì)分析 ....................................................................................................................42 第二章 宏觀社會(huì)經(jīng)濟(jì)環(huán)境研究 ...........................................................................................43 國(guó)民經(jīng)濟(jì)景氣狀況對(duì)本項(xiàng)目的影響 .................................................................................43 36 銀行利息及金融政策對(duì)本項(xiàng)目的影響 .............................................................................43 通貨膨脹因素對(duì)本項(xiàng)目的影響 .........................................................................................43 固定資產(chǎn)投資對(duì)本項(xiàng)目的影響 .........................................................................................43 消費(fèi)需求對(duì)本項(xiàng)目的影響 .................................................................................................44 第三章 項(xiàng)目區(qū)位環(huán)境分析 .................................................................................................45 3． 1 項(xiàng)目區(qū)位行政區(qū)劃與自然地理 ......................................................................................45 3． 1． 1 行政區(qū)劃 ....................................................................................................................45 3． 1． 2 自然地理 ....................................................................................................................45 3． 2 項(xiàng)目區(qū)位經(jīng)濟(jì)發(fā)展?fàn)顩r ..................................................................................................45 國(guó)民經(jīng)濟(jì) ..........................................................................................................................45 對(duì)外開放 ..........................................................................................................................45 城鄉(xiāng)建設(shè) ..........................................................................................................................46 溫江城市發(fā)展戰(zhàn)略定位 .....................................................................................................46 3． 4 項(xiàng)目區(qū)位人文歷史與景觀狀況 .....................................................................................46 3． 4． 1 人文歷史 ....................................................................................................................46 3． 4． 2 項(xiàng)目區(qū)位景觀狀況 ....................................................................................................46 3． 6 項(xiàng)目區(qū)位城市建設(shè)與房地產(chǎn)開發(fā)狀況 ..........................................................................47 3． 7 項(xiàng)目區(qū)位生活配套設(shè)施狀況 ..........................................................................................48 3． 7． 1．能源狀況 .................................................................................................................48 3． 7． 2．通訊狀況 .................................................................................................................48 3． 7． 3．教育條件 .................................................................................................................48 3． 7． 4．醫(yī)療條件 .................................................................................................................48 3． 8 項(xiàng)目區(qū)位城市發(fā)展規(guī)劃 ..................................................................................................48 3． 9 項(xiàng)目區(qū)位綜合開發(fā)價(jià)值分析 ..........................................................................................48 3． 9． 1 有利因素 ....................................................................................................................48 3． 9． 2 不利因素 ....................................................................................................................49 第四章 成都市房地產(chǎn)市場(chǎng)發(fā)展現(xiàn)狀 ...................................................................................50 4． 1 房地產(chǎn)業(yè)在國(guó)民經(jīng)濟(jì)中的地位日益增加 ......................................................................50 房地產(chǎn)開發(fā)投資增勢(shì)強(qiáng)勁 .................................................................................................50 4． 3 住宅開發(fā)份額不斷擴(kuò)大 ..................................................................................................50 4． 4 規(guī)模開發(fā)出現(xiàn)端倪，開發(fā)企業(yè)效益提高 ......................................................................50 4． 5 商品房銷售穩(wěn)步增長(zhǎng)，但增長(zhǎng)趨緩，房?jī)r(jià)趨于下降 ..................................................50 4． 6 開發(fā)結(jié)構(gòu)仍需改善 ..........................................................................................................50 4． 7 空置總量與空置面積上升 ..............................................................................................51 4． 8 土地政策購(gòu)置面積增勢(shì)較猛 ..........................................................................................51 4． 9 成都房地產(chǎn)市場(chǎng)展望 ......................................................................................................52 第五章 市場(chǎng)有效需求及項(xiàng)目定位建議 ...............................................................................53 5． 1 消費(fèi)者特征分析 ..............................................................................................................53 5． 1． 1 消費(fèi)能力 ....................................................................................................................53 5． 1． 2 年齡結(jié)構(gòu) ....................................................................................................................53 5． 2 消費(fèi)者地域結(jié)構(gòu) ..............................................................................................................53 5． 3 消費(fèi)者心理習(xí)慣特征 ......................................................................................................53 5． 3 成都市房地產(chǎn)消費(fèi)市場(chǎng)需求特征 ..................................................................................54 5． 3． 1 消費(fèi)者對(duì)方位的選擇分析 ........................................................................................54 37