【正文】 紹 ......................................................................................................... 1 一、宗旨 ..................................................................................................................... 1 二、公司簡(jiǎn)介 .............................................................................................................. 2 三、網(wǎng)站介紹 .............................................................................................................. 4 招聘信息 ............................................................................................................ 5 校友、知名人士面 對(duì)面 ...................................................................................... 6 人生中第一套小西裝 .......................................................................................... 7 在線(xiàn)測(cè)試 ............................................................................................................ 8 E 路行社區(qū) ......................................................................................................... 8 網(wǎng)絡(luò)面試廳 ......................................................................................................... 9 職場(chǎng)資訊 .......................................................................................................... 10 四、創(chuàng)新亮點(diǎn) ............................................................................................................ 10 技術(shù)創(chuàng)新 .......................................................................................................... 10 服務(wù)創(chuàng)新 .......................................................................................................... 11 四、公司管理 ............................................................................................................ 11 公司發(fā)展規(guī)劃和目標(biāo) ........................................................................................ 11 公司的組織結(jié)構(gòu) ............................................................................................... 12 經(jīng)營(yíng)理念和公司文化 ........................................................................................ 13 六、風(fēng)險(xiǎn)及對(duì)策 ........................................................................................................ 13 風(fēng)險(xiǎn)分析 .......................................................................................................... 13 應(yīng)對(duì)策略 .......................................................................................................... 14 第二章 市場(chǎng)分析 .............................................. 15 一、整體市場(chǎng)容量分析 ............................................................................................. 15 總體網(wǎng)民數(shù)量 ................................................................................................... 15 中小企業(yè)數(shù)量 ................................................................................................... 16 網(wǎng)民年齡結(jié)構(gòu) ................................................................................................... 16 職業(yè)結(jié)構(gòu)及上網(wǎng)習(xí)慣 ........................................................................................ 17 網(wǎng)絡(luò)購(gòu)物 .......................................................................................................... 18 二、大學(xué)生求職網(wǎng)絡(luò)市場(chǎng)分析 .................................................................................. 18 網(wǎng)絡(luò)招聘行業(yè)發(fā)展 ............................................................................................ 18 網(wǎng)絡(luò)社區(qū)交友 ................................................................................................... 19 大學(xué)生求職因素 ............................................................................................... 20 三 、未來(lái)市場(chǎng)分析 ..................................................................................................... 22 第三章 競(jìng)爭(zhēng)性分析 ................................................................................................... 23 一、競(jìng)爭(zhēng)者 ................................................................................................................ 23 二、 SWOT 分析 ........................................................................................................... 26 優(yōu)勢(shì)（ S） ......................................................................................................... 26 劣勢(shì)（ W） ....................................................................................................... 26 機(jī)會(huì)（ O） ........................................................................................................ 26 威脅（ T） ........................................................................................................ 27 三、網(wǎng)站競(jìng)爭(zhēng)策略 ..................................................................................................... 27 E 路行網(wǎng)絡(luò)服務(wù)有限公司創(chuàng)業(yè)計(jì)劃書(shū) 第四章 營(yíng)銷(xiāo)策略與盈利模式 ................................................................................. 27 一、市場(chǎng)計(jì)劃 ............................................................................................................ 27 二、營(yíng)銷(xiāo)推廣策略 ..................................................................................................... 28 三、銷(xiāo)售周期 ............................................................................................................ 30 四、定價(jià)策略 ............................................................................................................ 30 五、盈利模式 ............................................................................................................ 32 第五章 網(wǎng)站管理 ....................................................................................................... 33 一、選址 ................................................................................................................... 33 二、服務(wù)器托管 ........................................................................................................ 33 三、硬件 ................................................................................................................... 33 Web 服務(wù)器 ..........................