有效的特許經(jīng)營管理-wenkub
2023-05-24 13:14:00 本頁面
【正文】 know the use of the Inter has been growing exponentially all over the world in the past few years. The number of people buying products and services is growing as a result of the continuous improvement in Inter security. Global Sight Corporation (A pany that offers Inter Statistics) projected that the world wide e merce market will reach $ lion in the year 2021. This magnitude of transactions on the makes every business, regard less of the industry it operates in, anxious to be on the and explore the opportunities that e along. Franchise systems have been taking advantage of the Inter. The Inter is used to generate sales, generate leads, training franchisees’ employees, and provide customers with information. Generating sales is one of the simplest uses of the Inter by a franchise system. The franchise system controls the central web site, and allows the franchisees to have their web site, but with the supervision of the franchisor. More and more franchise systems have been using the Inter for in creasing sales. One example that shows the horizons the Inter opens for both the franchisee and the franchisor es from Los Angeles where Mr. Jaffer who runs PIP Printing stores in . got a printing job in the systems from London, the employees pulled the order out, and called the film production pany to whom the job was to be delivered and in formed them that the order was received and asked them to e and pick it up. The job was in the hands of the employees of the film production pany after 90 minutes of PIP Printing receiving the order (. Chamber of merce, 1998). This story shows what kind of opportunities are on the web for the franchise system. The use of the Inter to generate sales brings up a conflict between the franchisor and the franchisee. This might lead to some legal debate, because in most cases the franchisor grants exclusive rights to the franchisee. Therefore, if the franchisor is trying to claim his rights to the revenues made in the franchisee’s territory, he/she could be violating the franchising contract. Franchise systems mainly use the Inter to attract new franchisees. For example, 85% of Pla Smoothie and PJ’s Coffee’s lead attraction es from the web says its CEO Mr. O’Rouke (International Franchise Association, 2021). By offering applications and relevant information for prospective franchisees, franchisors can attract many more people and be much more exposed. This way of attracting franchisees will save the franchisors time, effort, and most importantly money. According to Mr. Jerry Wilkerson, head of the head hunter firm the cost of sending representatives to a franchise exhibition ranges from $ 15000 to $ 20210 (Swann C., 2021). As a result of the lower cost of using the web to contract more franchisees, fewer franchisors are going to franchise exhibitions. Now prospective franchisees can visit the web of the franchisor, learn about the requirements, and even apply. This way of generating the leads and their employee gives even more room to cut cost, by eliminating or substantially reducing the need for people directly interacting with prospective franchisees on the phone or through meetings. The degree of use of the Inter by franchise systems vary depending on the industry, capabilities, and some other variables. Some franchisees have furthered their use of the Inter to post their tr
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