【正文】 d most importantly money. According to Mr. Jerry Wilkerson, head of the head hunter firm the cost of sending representatives to a franchise exhibition ranges from $ 15000 to $ 20210 (Swann C., 2021). As a result of the lower cost of using the web to contract more franchisees, fewer franchisors are going to franchise exhibitions. Now prospective franchisees can visit the web of the franchisor, learn about the requirements, and even apply. This way of generating the leads and their employee gives even more room to cut cost, by eliminating or substantially reducing the need for people directly interacting with prospective franchisees on the phone or through meetings. The degree of use of the Inter by franchise systems vary depending on the industry, capabilities, and some other variables. Some franchisees have furthered their use of the Inter to post their training programmes which are easily accessed by franchisees and their employees. Another use is to provide information, such as, the closest branch to the customer, contact numbers, prices, and menus. This is another tool that franchise systems use extensively. It gives the franchisees the chance to municate with each other and with the franchisor. According to the International Franchise Association (IFA) the intra is the most basic high tech tool used by franchise systems and the one that both franchisors and franchisees value the most. Franchisors use intras to educate their franchisees and provide their training programmes. For example,Mr. O’Rouke the CEO of Smoothie and PJ’s says that their intra contains recipes, guide lines, operational procedures, links to vendors and suppliers, etc. Another tool that is getting more popular is the Point of Sale (POS) systems. Advanced POS systems can track customer purchases, keeping and watching levels of inventory, and report franchisee sales to the franchisor instantly. Some systems can even calculate cost including labour cost, and give both franchisee and franchisor the bottom line result. These systems are efficient to an extent that Mr. Recknagle from Blimpie describes them as “l(fā)ittle brain”. The information these high tech tools can offer makes franchises capable of operating in a way they were never capable of be fore， they handle highly plicated reports of sales and quantities and use it in preparing production and marketing plans. It may seem after describing the benefits of these high tech tools that a franchise should invest as much as they can in these technologies. That is not the case, more expensive does not necessarily mean better. A franchise should evaluate the system they might be interested in and learn what the system could offer the anization. There are many sophisticated powerful neat looking systems out in the market, but they might be in patible, unjustifiably expensive, or have weak synergies with the franchise system. After in vesting a lot of money in technology it could bring more problems than it solves. A franchise that wants to in vest in high tech technology should shop around, and take a look at what different providers have to offer. Furthermore franchises should have a Chief Technology Officer CTO within the anization or if not use the help of consultants. Finally, franchises should learn from one another, by looking at other franchises that are ahead in the high tech game th