【正文】 ......................................................................................29 二、市場(chǎng)結(jié)構(gòu)分析 .........................................................................................................30 第二節(jié) 與東三省區(qū)域內(nèi)主要競(jìng)爭(zhēng)對(duì)手比較 ...............................................................31 一、吉林省華興農(nóng)業(yè)機(jī)械有限公司 .............................................................................31 二、遼寧億豐農(nóng)機(jī)有限公司 .........................................................................................31 三、黑龍江農(nóng)墾天陽(yáng)農(nóng)機(jī)有限公司 .............................................................................31 第三節(jié) 金橋農(nóng)機(jī)經(jīng)營(yíng)狀況分析 ...................................................................................32 一、項(xiàng)目所在地農(nóng)機(jī)銷售狀況 .....................................................................................32 二、項(xiàng)目所在地農(nóng)機(jī)市場(chǎng)情況 .....................................................................................32 三、公司經(jīng)營(yíng)概況、主要財(cái)務(wù)指標(biāo)及稅收政策 .........................................................33 第四章 標(biāo)準(zhǔn)化直營(yíng)店建設(shè)規(guī)劃 ............................................. 36 第一節(jié) 標(biāo)準(zhǔn)化直營(yíng)店布點(diǎn)原則 ...................................................................................36 一、區(qū)域選擇 .................................................................................................................36 二、城市選擇 .................................................................................................................36 項(xiàng)目可研報(bào)告（絕密） 20xx 年 共 58 頁(yè)，第 3 頁(yè) 三、商圈 .........................................................................................................................36 四、場(chǎng)地 .........................................................................................................................37 五、物業(yè) .........................................................................................................................38 第二節(jié) 店面總平面設(shè)計(jì) ...............................................................................................39 一、總體規(guī)劃布局 .........................................................................................................39 二、交通組織 .................................................................................................................40 三、總平面方案設(shè)計(jì)概述 .............................................................................................40 四、建筑 .........................................................................................................................41 五、標(biāo)準(zhǔn)化直營(yíng)店平面規(guī)劃 .........................................................................................41 第三節(jié) 人員編制與培訓(xùn) ...............................................................................................43 一、人員編制 .................................................................................................................43 二、崗位培訓(xùn) .................................................................................................................43 第五章 項(xiàng)目實(shí)施計(jì)劃 ........................................................... 45 第一節(jié) 整合期重組實(shí)施計(jì)劃 ......................................................................................45 一、投資基礎(chǔ) .................................................................................................................45 二、資金保障 .................................................................................................................45 三 、組織結(jié)構(gòu) .................................................................................................................45 第二節(jié) 營(yíng)運(yùn)期營(yíng)銷策略實(shí)施計(jì)劃 ...............................................................................46 一、銷售網(wǎng)絡(luò)、分銷渠道的策略與實(shí)施 .....................................................................46 二、廣告促銷策略與實(shí)施 .............................................................................................47 三、營(yíng)銷服務(wù)團(tuán)隊(duì)建設(shè)策略與實(shí)施 .............................................................................48 第三節(jié) 營(yíng)運(yùn)期網(wǎng)絡(luò)拓展實(shí)施計(jì)劃 ...............................................................................49 一、單店籌建與實(shí)施 .....................................................................................................49 二、區(qū)域網(wǎng)絡(luò)拓展計(jì)劃 .................................................................................................50 第六章 效益評(píng)價(jià) ...................................................................... 51 第一節(jié) 經(jīng)濟(jì)效益評(píng)價(jià) ....................................................................................................51 第二節(jié) 社會(huì)效益評(píng)價(jià) ....................................................................................................52 第三節(jié) 投資項(xiàng)目結(jié)論 ....................................................................................................53 第七章 風(fēng)險(xiǎn)分析及應(yīng)對(duì)措施 ................................................. 54 第一節(jié) 主要風(fēng)險(xiǎn)因素 ...................................................................................................54 一、經(jīng)營(yíng)風(fēng)險(xiǎn) .................................................................................................................54 二、行業(yè)風(fēng)險(xiǎn) .................................................................................................................55 三、市場(chǎng)風(fēng)險(xiǎn) .................................................................................................................55 四、政策風(fēng)險(xiǎn) .................................................................................................................56 項(xiàng)目可研報(bào)告（絕密） 20xx 年 共 58 頁(yè)，第 4 頁(yè) 第二節(jié) 主要風(fēng)險(xiǎn)對(duì)策 ...................................................................................................56 一、針對(duì)經(jīng)營(yíng)風(fēng)險(xiǎn)的對(duì)策 .............................................................................................56 二、針對(duì)行業(yè)風(fēng)險(xiǎn)的對(duì)策 .............................................................................................57 三、針對(duì)市場(chǎng)風(fēng)險(xiǎn)的對(duì)策 .................................................................