電子商務(wù)在中小型企業(yè)中的應(yīng)用-wenkub
2022-12-14 21:00:39 本頁(yè)面
【正文】 領(lǐng)域興起的全程化、服務(wù)化、集成化三股浪潮，有力地推動(dòng)了我國(guó)中小企業(yè)踏浪起舞、逆勢(shì)飛揚(yáng)。 由 中國(guó)電子商務(wù)研究中心編制的《 2021 中國(guó)電子商務(wù)人才狀況調(diào)查報(bào)告》顯示，未來(lái) 5 年，我國(guó) 3000 多萬(wàn)家中小企業(yè)將有超過(guò)半數(shù)企業(yè)嘗試發(fā)展電子商務(wù)，電子商務(wù)的人才需求更加趨緊，預(yù)計(jì) 2021 年中國(guó)電子商務(wù)企業(yè)直接從業(yè)人員將達(dá)到 265 萬(wàn)人。但是，仍有多數(shù)企業(yè)似乎覺(jué)得在電子商務(wù)領(lǐng)域的成功距離自己很遙遠(yuǎn)，電子商務(wù)時(shí)代的感召和現(xiàn)實(shí)形成強(qiáng)烈的反 差。s SMEs breathe dance, contrarian flying. Prepared by the China Electronic Commerce Research Center 2021 China emerce professionals Survey Report shows that more than 3,000 million SMEs in China in the next five years, there will be more than half of panies have attempted to develop emerce, emerce talent needs tightening is expected that the Chinese emerce enterprises directly employed will reach 265 million by 2021. The rapid growth of emerce transactions to emerce is being a new battlefield petition. The private SME emerce has entered a phase of rapid development. More and more small and mediumsized enterprises have launched emerce, has also been reported in the media business in the area of electronic merce tasted the sweetness. However, most panies still seem to feel that success in the field of emerce is very far away from their own, in sharp contrast to the appeal and reality of the age of electronic merce. However, SMEs should be how to carry out emerce, how to effectively use the Inter platform to promote their own business, how to accurately grasp the working opportunities, and efficient to cultivate excellent emerce talent, these are the troublesome problem of small and mediumsized enterprises. In this paper, the existing problems in the the private SME emerce applications, bined with the development of emerce is studied and the private SME emerce applications, hoping to help the development of private small and medium emerce. Keywords: Emerce SMEs Developing Application 目 錄 電子商務(wù)在中小型企業(yè)中的應(yīng)用 ............................................................................................... 1 一、目前電子商務(wù)在我國(guó)企業(yè)中應(yīng)用的現(xiàn)狀 ........................................................................................... 1 二、中小型企業(yè)開展電子商務(wù)的意義 ...................................................................................................... 1 三、中小型企業(yè)如何開展電子商務(wù) ......................................................................................................... 2 （一）經(jīng)營(yíng)業(yè)務(wù)戰(zhàn)略 ................................................................................................................... 3 （二）實(shí)施合作戰(zhàn)略 ................................................................................................................... 4 （三）職能拓展戰(zhàn)略 ................................................................................................................... 4 （四）知識(shí)型客戶關(guān)系管理戰(zhàn)略 ............................................................................................... 5 四、中小型企業(yè)開展電子商務(wù)面對(duì)的難題及解決方案 ............................................................................. 5 （一）中小企業(yè)電子商務(wù)應(yīng)用的問(wèn)題 ....................................................................................... 5 （二）中小企業(yè)電子商務(wù)應(yīng)用問(wèn)題產(chǎn)生的原因 分析 ............................................................... 6 （三）中小企業(yè)電子商務(wù)應(yīng)用問(wèn)題的對(duì)策 ............................................................................... 8 五、電子商務(wù)在未來(lái)的發(fā)展趨勢(shì) ............................................................................................................. 9 （一）全程化：“全身經(jīng)脈”有望打通 ................................................................................... 10 （二）服務(wù)化：配套產(chǎn)業(yè)大步快走 ......................................................................................... 11 六、結(jié)論并展望 ................................................................................................................................... 12 七、 參考文獻(xiàn) .................................................................
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