【正文】 定： XXX（全國(guó)咨詢工程師、全國(guó)造價(jià)工程師） 編 制： XXX（全國(guó)咨詢工程師） ************************市政中心廣場(chǎng) (南區(qū) )項(xiàng)目可行性 研究報(bào)告 3 目 錄 第一章 總論 .......................................................................................................................6 項(xiàng)目名稱、業(yè)主與編制單位 ....................................................................................6 編制依據(jù)及范圍 ......................................................................................................8 項(xiàng)目概況 .................................................................................................................9 項(xiàng)目結(jié)論及建議 .................................................................................................... 15 第二章 項(xiàng)目開(kāi)發(fā) 經(jīng)營(yíng)環(huán)境分析 ...................................................................................... 15 房地產(chǎn)市場(chǎng)發(fā)展方向 ........................................................................................... 18 房地產(chǎn)市場(chǎng)若干影響因素分析 .............................................................................. 21 ***當(dāng)?shù)亟?jīng)濟(jì)分析及長(zhǎng)遠(yuǎn)規(guī)劃 .............................................................................. 24 第三章 市場(chǎng)調(diào)查分析 ...................................................................................................... 27 市場(chǎng)現(xiàn)狀 ............................................................................................................. 27 市場(chǎng)變化趨勢(shì) ...................................................................................................... 29 營(yíng)銷方案 ............................................................................................................. 30 地理環(huán)境分析 ...................................................................................................... 33 區(qū)域分析 ............................................................................................................... 35 第四章 項(xiàng)目開(kāi)發(fā)經(jīng)營(yíng)優(yōu)勢(shì)點(diǎn)與機(jī)會(huì)點(diǎn)分析 ..................................................................... 36 房地產(chǎn)投資項(xiàng)目開(kāi)發(fā)經(jīng)營(yíng)機(jī)會(huì)形成模式 ............................................................... 36 項(xiàng)目開(kāi)發(fā)經(jīng)營(yíng)優(yōu)勢(shì)點(diǎn) ........................................................................................... 36 項(xiàng)目開(kāi)發(fā)經(jīng)營(yíng)機(jī)會(huì)點(diǎn) ........................................................................................... 37 項(xiàng)目開(kāi)發(fā)經(jīng)營(yíng)威脅點(diǎn) ........................................................................................... 37 第五章 項(xiàng)目定位 ............................................................................................................ 38 目標(biāo)市場(chǎng)定位 ........................................................................................................ 38 產(chǎn)品定位 ............................................................................................................. 39 第六章 項(xiàng)目開(kāi)發(fā)建設(shè)建議 ................................................................................................. 39 項(xiàng)目總體規(guī)劃建議 ............................................................................................... 39 住宅建筑設(shè)計(jì)建議 ............................................................................................... 40 小區(qū)配套設(shè)施建議 ............................................................................................... 41 ************************市政中心廣場(chǎng) (南區(qū) )項(xiàng)目可行性 研究報(bào)告 4 環(huán)境藝術(shù)設(shè)計(jì)建議 ............................................................................................... 41 第七章 場(chǎng)址及建設(shè)條件 ................................................................................................... 42 建設(shè)場(chǎng)址 ............................................................................................................... 42 建設(shè)條件 ............................................................................................................... 42 第八章 建設(shè)方案 .............................................................................................................. 45 項(xiàng)目概況 ............................................................................................................... 45 設(shè)計(jì)指導(dǎo)思想和主要原則 ..................................................................................... 45 總平面設(shè)計(jì) ........................................................................................................... 45 建筑設(shè)計(jì) ................................................................................................................ 46 環(huán)境景觀與綠化設(shè)計(jì) .............................................................................................. 47 結(jié)構(gòu)設(shè)計(jì) ................................................................................................................ 48 電氣設(shè)計(jì) ............................................................................................................. 50 給水排水設(shè)計(jì) ...................................................................................................... 54 消防設(shè)計(jì) ................................................................................................................ 58 第九章 環(huán)境保護(hù) ............................................................................................................ 62 設(shè)計(jì)遵循的環(huán)境保護(hù)標(biāo)準(zhǔn) ...................................................................................... 62 主要污染源，污染物及治理措施 ........................................................................... 62 噪音處理 ................................................................................................................ 62 生活污水防污問(wèn)題 ................................................................................................ 62 建筑和裝飾材料 .................................................................................................... 63 第十章 建筑節(jié)能 ............................................................................................................ 63 設(shè)計(jì)依據(jù) .............................................................................................................. 63 建筑節(jié)能 .....................................................................................