【正文】 紡織有限公司的內(nèi)部環(huán)境進(jìn)行剖解分析。 關(guān)鍵詞 WTO 鹽城日升紡織有限公司 發(fā)展戰(zhàn)略 此資料來(lái)自 企業(yè) ()，大量的管理資料下載 II Abstract On , 2oo1, China finally enter formally World Trade Organization (WTO) through arduous negotiations for 16 years. This marked that the reformation that our county took socialist market economy as a goal mode came into wholly a new history stage. That China economic construction starts to melt into the process of the whole globe, influences greatly on all Chinese industries and enterprises. Yancheng Risheng Textile Co. Ltd. that has been reformed in the system experienced three history stages, ., the businesscreating period, the hardrunning period and the systemchanging period. In the background of entering WTO, there are many better developing chances and definite challenges. For the external environment around the pany, Chinese GDP increases by more than 7 %. Although the production increases steadily, the average person ine increase steadily, and the fiber consume amount per person increases also. Hence, the textile industry has a new developing space about 5%6% per year. The planned matching amounts of all textiles are eliminated. The custom taxes are adjusted down, so the exports of all the textiles increase. The governments stipulate the preferential policies on taxes and farmland, and carry out the reformation on the system of the cottonbusiness and the system of the cotton foreign trade. At the same time, many potential dangers are faced by the pany, ., the trade protectionism in the western developed countries is upwards. And the textile industries in Indian and Pakistan etc. develop upwards. The challenges in new textile technology and information technology occur. A number of textile enterprises carry out the enlargement of production capacity through technical improvement. And new textiles enterprises increase. The petition behaves a threatening tendency. Threatening on qualities, designs and systems etc. appears. The custom’s abilities on discussing the prices strengthen. For the internal environment around the pany, in parison with principal peting partners, Yancheng Risheng Textiles Co. Ltd. has a whole anization and appropriate matching equipment and construction, the ripe production system, the pleted business , a steady custom group. And the pany has its management experience for more than ten years, owns a group of the backbone of the managing and technical contingents and skill operating workers. On the responsibilitymanagement, the pany has a 此資料來(lái)自 企業(yè) ()，大量的管理資料下載 III good base, and many channels of material supplies. But the pany has several weak points. For example, the shareright structure is not suitable, the legal personmanaging structure is not pleted. The internal stimulus is not made sufficiently, a few workers are backwards on the view. The resultefficiency management will be pleted. The kernel culture has not yet formed. The labor force resource development and management are not sufficient, the scale of the production is small, the equipment is little backwards, the quality is mon, and the cost is high. The worker using level per output of the pany is worse, the design is single, and the mode of production is little backwards. Summarizing the external and internal environment around the pany, I propose that Yancheng Risheng Textile Co. Ltd. should run the road of unifying development within years in the future, and use the peting strategy of lower cost. On concrete skills, the pany should adjust the shareright structure, establish the whole regular legal personmanaging structure, and the plete better internal stimulus and restriction mechanism, and strengthen the development and management of laborforce resource. The pany should strengthen productive management, and insist on continuous technical improvement and the strategy of qualityleader, and adjust the businessstrategy, reform the business system. Only in such a way, the pany can strength the petitive advance potential, ram the base of the life, raise the kernel petitive force in order to guarantee the continuous healthily development of the enterprise. The introduction in the thesis states the significance of the research on the subject, and the main content structure of the thesis and the methods for the research. The chapter 1 describes the history reformation about the pany. The chapter 2 analyzes the external environment of the pany. The chapter 3 dissects the internal environment of the pany. The chapter 4 makes the decisions of strategies according to the external and internal environment. The chapter 5 makes the corresponding skill arrangement. The end of the thesis makes a summarization. Key Words WTO Yancheng Risheng Textiles Co. Ltd. the Strategies of the Developments 此資料來(lái)自 企業(yè) ()，大量的管理資料下載 IV 目 錄 導(dǎo) 論……………………………………………………………………………… 1 第一章 鹽城日升紡織有限公司的歷史沿革 …………………………… ???? 6 第一節(jié) 公司的創(chuàng)業(yè)期?????????????????????? 6 第二節(jié) 公司的艱難遠(yuǎn)營(yíng)期???????????????????? 9 第三節(jié) 公司的改制轉(zhuǎn)型期???????????????????? 11 第二章 鹽城日升紡織有限公司外部環(huán)境分析…………………………………… 14 第一節(jié) 宏觀環(huán)境分析?????????????????????? 14 第二節(jié) 行業(yè)環(huán)境分析?????????????????????? 20 第三節(jié) 市場(chǎng)結(jié)構(gòu)分析????????????????????? 33 第三章 鹽城日升紡織有限公司內(nèi)部環(huán)境分析…………………………………… 38 第一節(jié) 公司的股權(quán)結(jié)構(gòu)與法人治理結(jié)構(gòu)????????????? 38 第二節(jié) 公司的組織結(jié)構(gòu)???????????????????? 40 第三節(jié) 公司的內(nèi)部激勵(lì)、績(jī)效管理與企業(yè)文化??????????? 42 第四節(jié) 公司的職能管理????????????????????? 44 第四章 鹽城日升紡織有限公司的戰(zhàn)略決策……………………………………… 49 第一節(jié) SWOT矩陣的含義???????????????????? 49 第二節(jié) 公司戰(zhàn)略匹配???????????????????? 50 第三節(jié) 公司的總體發(fā)展戰(zhàn)略及目標(biāo)???????????????? 51 第四節(jié) 公司的競(jìng)爭(zhēng)戰(zhàn)略????????????????????? 52 第五章 鹽城日升紡織有限公司的戰(zhàn)術(shù)安排……………………………………… 55 結(jié) 束 語(yǔ)……………………………………………………………………………… 59參考文獻(xiàn)……………………………………………………………………………… 61后 記……………………………………………………………………………… 62 此資料來(lái)自 企業(yè) ()，大量的管理資料下載 V 此資料來(lái)自 企業(yè) ()，大量的管理資料下載 1 導(dǎo) 論