【正文】 $0$20$40$60$80$100$120$140$16020002001200220032004XY Z O n l i n eG r o s s I n c o m eXY Z O n l i n eR e v e n u eEXECUTIVE SUMMARY Key Assumptions ? XYZ Volume ranges from $121MM to $202MM in 2023 ? Channel Partner Fee = 3% ? Cost of Money = % ? Average rate = % High Adoption Low Adoption Benefits Value Proposition 2023/3/22 Document Title 7 169。 Copyright IBM Corporation, 2023 Cable providers have the opportunity to layer on new service offerings with only marginal incremental capital expense $0$200$400$600$800$1,000$1,200$1,400$1,600U p g ra d e t oD i g i t a l C a b l eD i g i t a l V i d e o H SD V O D C a b l eT e l e p h o n yT o t a lIncremental CapEx per Subscriber for Additional Service Offerings1 Cable providers have the opportunity to update their cable lines at $1,422 per subscriber to increase the average monthly subscriber revenue by $124 to $194 per month Competitive Threats Cable Wireless Sub. Portals 1. Assumes capital expenditures over a 6 year period discounted at 13% and switchbased cable telephony. 2. Assumes no discount on bundled services, modest take rates and switchbased cable telephony. 3. Source: Bear Stearns equity research 5/01, ABN Amro equity research 6/0, Deutsche Bank equity research 9/06/01 and IBM analysis. Incremental Capex per Subscriber $0$25$50$75$100$125$150$175$200S t a n d a r e dC a b l eP r e m i u mC h a n n e l sD i g i t a lV i d e oH S D V O D C a b l eT e l e p h o n yT o t a lRevenue per Subscriber per Month for All Service Offerings2 Revenue per Subscriber per Month $194 $1,422 Incremental Revenue Evidence Analysis 2023/3/22 Document Title 11 169。 Copyright IBM Corporation, 2023 Operational Implications Are… ? Broaden focus on SMC improvements from cycle time to also include productivity improvement over time ? Continue effort to migrate work to a data center focus and eliminate POPs ? Continue focus on channel partners as a source of customers ? Continue to pursue customer purchase of equipment ? Conduct business cases including breakevens and market assessments for new product launch decisions (., software provisioning, direct attach storage, development environment) ? Conduct business cases around any initial investments requested by channel partners。 Elements are separated by semicolons, with no period 2023/3/22 20 This is the headline, which should typically be written as a plete sentence ? The headline is Arial, 20 point, bold, black – It should not be resized – It should not have more than two lines ? When a headline is two lines long, choose a division that is grammatically logical and aesthetically pleasing – Ideally, the top line should be moderately longer than the lower line – Avoid dividing articles from nouns, prepositions from prepositional phrases, verbs from nouns, etc. ? The text above the headline is called the “running header” or “breadcrumb” – It is Arial, 12 point, lowercase, plain, light gray – Subtopics are preceded by “” and subsubtopics are preceded by “” – Include the header even if the document is short and has no sections (put the title of the document in there in such a case) Design elements basic elements subsubsections if necessary Insert a carriage return in headlines and other text as appropriate to avoid “widows” – an unbalanced look where only a word or two appear on the second line. Subtitles Are 16 pt., Bold Teal, and in Title Case 2023/3/22 21 ? This color palette is based on the IBM Global Services Consulting Web page ? The use of blue, teal, and gray creates a somewhat monochromatic palette that is both sophisticated and soothing Select from the palette shown below for graphs and other color elements Color Palette The fewer colors used the better Design elements color palette IBM Global Services Web Page R16 G136 B218 R24 G130 B125 R113 G24 B210 R255 G0 B0 R185 G185 B185 R150 G150 B150 R0 G91 B160 R253 G138 B59 Additional colors if needed While other colors may appear in your color palette (., in the second row), avoid use of colors that are not shown above. 2023/3/22 22 Subtitles and chart/graph titles continue to use title case ? In general, the first word and all nouns, pronouns, verbs, adjectives, and adverbs should be capitalized ? Short articles and prepositions are lower case。 BtoB, 08 Jan 01 2023/3/22 30 Contents Design Elements ? Graphic elements ? Color palette ? Capitalization ? Iconic Trackers Text Layouts ? Bulleted text ? Place cards ? Enhanced lists ? Quotes Graphic Layouts ? Tables and matrices ? Graphs ? Diagrams ? Screen shots Agenda 2023/3/22 31 Twobytwo matrix with labels centered Label Label The Chart Title Goes Here Subtitles Are 2 Points Smaller Than Chart Title, Not Bolded and in Italics Graphic layouts tables and matrices Label ? Text goes here ? Bulleted if necessary Label ? Text goes here ? Bulleted if necessary ? Text goes here ? Bulleted if necessary ? Text goes here ? Bulleted if necessary 2023/3/22 32 Threebythree matrix with labels in boxes Label Label Label ? Text goes here ? Bulleted if necessary ? Text goes here ? Bulleted if necessary Label ? Text goes here ? Bulleted if necessary ? Text goes here ? Bulleted if necessary Label ? Text goes here ? Bulleted if necessary ? Text goes here ? Bulleted if necessary Label ? Text goes here ? Bulleted if necessary ? Text goes here ? Bulleted if necessary ? Text goes here ? Bulleted if