【正文】 those more than four letters long are capitalized ? Follow the same rules for hyphenated words (., StateoftheArt, NextGeneration, EMail, ECommerce, WebBased) ? Short prepositions that are part of pound nouns/verbs may sometimes be capitalized (., StartUp, Heading Up, SpinOff, Cast Out) Design elements capitalization a an and at away by down for from over than the to up upon via with Adverbs and Conjunctions: Also As But If Not So That Then When While Yet Prepositions: About Across After Around Before Below Between Except Inside Through Within Pronouns: He Him It She Them They Us We Which You Capitalization Rules When Using Title Case Verbs: Are Be Cut Has Is Run Use Upper Case Examples Lower Case Examples in into nor of off on or out 2023/3/22 23 In the iconic tracker, the lines are light gray, and the fill is light blue Design elements iconic trackers Strength of Solution Strength of Company Low High Low High ?AC Nielsen ?Kenosia ?Mercari ?Information Resources, Inc. (IRI) ?Interactive Edge ?Demantra ?RW3 Technologies Category Management Solution Vendors: Overall Positioning 2023/3/22 24 Contents or agenda page Design elements ? Basic elements ? Color palette ? Capitalization ? Iconic Trackers Text layouts ? Bulleted text ? Place cards ? Enhanced lists ? Quotes Graphic layouts ? Graphs ? Tables and matrices ? Diagrams ? Screen shots Agenda 2023/3/22 25 This is a standard text page with bulleted text and a kicker box ? Major points have teal square bullets (as shown) and are Arial, 16 pt., normal – Subpoints: mediumdash (“Ndash”) bullets (as shown), Arial, 14 pt., normal ? Subsubpoints: colored square bullets (as shown), Arial, 12 pt., normal – Text should generally be no smaller than 12 pt. ? Maintain consistency in the structure of your bullets – Are not necessarily written in plete sentences – Should have parallel construction (., all plete sentences, all nouns, all verbobject phrases) – Should include at least two bullets at any given level ? Rather than pressing return at the end of every line to wrap text, adjust the right side of the text box Text layouts bulleted text This is the “kicker box”. The shorter it is, the better. Keep it to a maximum of three lines. Do not make it wider, or distort the graphic elements by resizing. 2023/3/22 26 Our new format for “place” or “monopoly cards” uses no lines Topic ? Bullet – Subbullet – Subbullet – Subbullet ? Bullet – Subbullet – Subbullet – Subbullet ? Bullet Topic ? Bullet – Subbullet – Subbullet – Subbullet ? Bullet – Subbullet – Subbullet – Subbullet ? Bullet Topic ? Bullet – Subbullet – Subbullet – Subbullet ? Bullet – Subbullet – Subbullet – Subbullet ? Bullet Text layouts place cards If you need more than three “cards”, consider using a “table” format instead. 2023/3/22 27 If a full sentence, column headers… … should not be capitalized This is standard layout for two text blocks (similar to “cards”) that each occupy half a page ? Sample text on the left side of the page (usually starts at 14 point) – Subbullets would then be 12 point – Subbullets would then be 12 point ? Sample text on the left side of the page (usually starts at 14 point) – Subbullets would then be 12 point – Subbullets would then be 12 point ? Sample text on the left side of the page (usually starts at 14 point) – Subbullets would then be 12 point – Subbullets would then be 12 point ? Sample text on the right side of the page (usually starts at 14 point) – Subbullets would then be 12 point – Subbullets would then be 12 point ? Sample text on the right side of the page (usually starts at 14 point) – Subbullets would then be 12 point – Subbullets would then be 12 point ? Sample text on the right side of the page (usually starts at 14 point) – Subbullets would then be 12 point – Subbullets would then be 12 point Text layouts place cards 2023/3/22 28 Enhanced list pages are useful for presenting multiple categories of information Client Relationship/ Business Development ? A page like this is called an enhanced list ? The font size for major bullets should match that of the category labels on the left Consulting Engagement Delivery Training/Capability Development Recruiting ? Note that category labels are now right aligned ? The labels are also bold ? Each category should be posed of separate text boxes to make alignment and manipulation easier ? This is a meaningless second bullet ? You may need to place lines in between each category if there?s not enough space to separate them adequately ? If so, make it a solid, light gray line Enhanced List Title Text layouts enhanced list Source: IBM analysis, June 2023 2023/3/22 29 Here is a standard format for presenting quotes。 Copyright IBM Corporation, 2023 Attractive EBITDA margins allow cable providers to quickly reach breakeven on new service offerings $0$10$20$30$40$50$60D i g i t a l V i d e o H SD V O D C a b l e T e l e p h o n yIncremental EBITDA per Subscriber per Month For Additional Service Offerings1 Assuming a 15% take rate, cable providers can recoup their investment in switchbased telephony in 34 months Competitive Threats Cable Wireless Sub. Portals 1. Assumes a 35% revenue share with ISP for HSD and switchbased cable telephony. 2. Assumes modest take rates and switchbased cable telephony. 3. Source: Bear Stearns equity research 5/01, ABN Amro equity research 6/0, Deutsche Bank equity r