班博思市場營銷培訓(xùn)資料英文版-wenkub
2023-02-13 23:58:56 本頁面
【正文】 a situation… …and then makes the fullest possible use of human brainpower to restructure the elements in the most advantageous way. “ Phenomena and events in the real world do not always fit a linear model. “Hence, the most reliable means of dissecting a situation into its constituent parts… …and then reassembling them in the desired pattern is not a stepbystep methodology such as systems analysis. “Rather, it is that ultimate nonlinear thinking tool, the human brain.” Kenichi Ohmae “ No matter how difficult or unprecedented the problem, a breakthrough to the best possible solution can e only from a bination of rational analysis based on the real nature of things, and imaginative reintegration of all the different items into a new pattern… …using nonlinear brainpower.” Kenichi Ohmae Tonight’s Agenda: ? Hand in Memo Assignment ? Pizza Positioning Project Brief Review ? “A Swiss Army Knife for your brain” – Strategic and Creative Thinking Lecture ? Form Agencies ? Client Presentation Full Audio/Music Now ? Next Week 1st Agency Presentations: – Select Pizza 3 Part Format – Select Country Strategy Selection Grid – Problem Analysis Full Audio/Music Now Assignments: Hand in Memo. Present Pizza!! Lecture: “ A Swiss Army Knife for your brain…” Concepts We’ll Cover: ? . ? The Strategic Triad ? Laddering ? FCB Grid ? “Exploding the Dot” ? Learn/Feel/Do Circle ? 4A’s to 4R’s ? MarCom Matrix ? GE Focus System ? Three Part Format ? Strategy Selection Grid “ .” Tactics Strategy Objective Mission ? In the real world, things can also be driven from the “bottom up.” ? Wherever
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