【正文】 199865,1342023/3/119AmericasEMEAIAsia/PacificHamburgFrankfurtM252。 act and invest to build a stronger firm for tomorrow.? Integrity – Act with openness and honesty. Always.? Respect for the Individual – Treat each person as we would like to be treated.? Quality Client Service – Understand and meet client expectations 100 percent of the time. ? Best People – Are highly petent and make a mitment to excellence, teamwork, and the success of our clients.ACCENTURE: CORE VALUES2023/3/1151989 ?Andersen Consulting bees a separate business unit from Arthur Andersen?$ billion?21,400 employees1991?Horizon 2023 Initiative to develop mission and strategic plan?$ billion?25,000 personnel1993?Andersen Consulting issues its first annual report?$ billion?27,000 employees1997?Andersen Consulting creates a global work of municationsfocused solution centers in an effort to set the standard for speed and quality of performance?$. Billion? 53,000 employees1998?$ billion?65,000 employees2023?Joe Forehand bees Managing Partner and introduces the 100 Day Plan?Andersen Consulting wins arbitration against Arthur Andersen?Accenture, formerly known as Andersen ConsultingACCENTURE: IMPORTANT MILESTONES2023/3/116ACCENTURE GLOBALLY167。 Selected Methods (frameworks)216。 Graphics (from data to chart)2023/3/112AGENDA216。 Example consultant pany216。Lecture – Management Consulting: An Introduction2023/3/111169。 Consulting: Nature, Trends, Careers216。 Introduction/Expectations216。 Research (some basics)216。 Employees: over 65,000167。nchenD252。 Example consultant pany216。 Graphics (from data to chart)2023/3/1114NATURE, TRENDS, CAREERSNature and purpose of consultingRecent trends and current challengesStaff and career paths in consulting2023/3/1115NATURE AND PURPOSE OF CONSULTINGNature and Purpose of Consulting? Definition of ?Consulting“? Brief look into history? Different types of consulting? Consulting market overview? Consultant: Profession description? Consulting strategies? Short overview over the consulting process? Reasons for clients to hire external consultants? Guidelines for the client consultant relationship2023/3/1116DEFINITION OF CONSULTINGDefinition of Consulting? ?To give expert advice or provide expert counsel.“ (IKS)? ?Consulting provides value by diagnosing, strategizing, designing, constructing, integrating, operating, or implementing solutions. Consulting utilizes relevant knowledge, based on integrity and objectivity, in both expert and advisory roles.“ (Consulting Services Team)? ?Consulting is whatever a consultant does. (Cambridge Computer Services)2023/3/1117CONSULTING HISTORY (1/2)Brief look into history? 1532 Macchiavelli‘s ?Il Principe“? 1886 Foundation of the ?analytical testlab“ by Arthur D. Little? 1895 ?A piece rate system“ by F. Taylor? 1909 Foundation of Arthur D. Little, Inc.? 1911 ?The principles of scientific management“ by F. Taylor? 1911 ?Motion Study“ by F. Gilbreth? 1912 ?Consulting Firms“ by F. Gilbreth? 1914 E. Booz sets up Business Research Services? 1925 . McKinsey starts his Consulting firm? 1934 Urwick, Orr Partners: Management ist lehr und lernbar? 1939 Peter Drucker ?The end of economic man“? 1947 Foundation of the Travistock Institute2023/3/1118CONSULTING HISTORY (2/2)Brief look into history? 1949 Robert Wiener ?Cyberics“? 1950 Marvin Bower bees CEO of Mc Kinsey and starts with the expansion? 1951 First DemingAvard for Quality in Japan? 1954 Foundation of the BDU? 1954 Peter Drucker: ?The practise of management“? 1957 Argyris: ?Personality and Organization“? 1959 Herzberg, Mausner, Snyderman: ?The motivation to work“? 1960 Mc Gregor: ?The human side of enterprise“, Maslow: ?Motivation and Personality“? 1963 Foundation of Boston Consulting Group? 1965 Foundation of the first two Business Universities in Great Britain2023/3/1119EVOLUTION OF CONSULTING FOCUS1980 1985 1990 1995 2023 2023 Quality ManagementLean ManagementReengineeringERP projectsWeb TechnologyECommerceCRMMCommerce Strategy2023/3/1120TYPES OF CONSULTINGDifferent types of management consulting167。 Information Technology? Design, implement, test and rollout new IT or install and operate massive packaged software solutions“.2023/3/1121Worldwide Professional Services Market$billionsSource: Dataquest$250$475$45$85$25$5$0$100$200$300$400$500$6001990 1999 2023STRATEGY VS. IT CONSULTING18% annual growthPure StrategyITrelated Service2023/3/1122GERMAN CONSULTING MARKET OVERVIEWGerman Consulting market overview1998: Management, Personnel and ITConsultants (BDU .) Consulting CompaniesTotal revenues: 18,8 bn. DM (BDU .)1999: Management, Personnel and IT Consultants (BDU .) Consulting CompaniesTotal revenues: 21,3 bn. DM (BDU .)2023/3/1123TOP 20 CON