【正文】 Lecture – Management Consulting: An Introduction2023/3/111169。 Andersen Consulting 2023AGENDA216。 Introduction/Expectations216。 Example consultant pany216。 Consulting: Nature, Trends, Careers216。 Selected Methods (frameworks)216。 Research (some basics)216。 Graphics (from data to chart)2023/3/112AGENDA216。 Introduction/Expectations216。 Example consultant pany216。 Consulting: Nature, Trends, Careers216。 Selected Methods (frameworks)216。 Research (some basics)216。 Graphics (from data to chart)2023/3/113Our Mission: Helping our clients create their future.ACCENTURE: MISSION AND VISIONOur Vision: To bee one of the world39。s leading panies, bringing innovations to improve the way the world works and lives.2023/3/114? One Global Firm – Act to enhance the collective values of the global partnership, while sustaining local culture.? Stewardship – Think future oriented。 act and invest to build a stronger firm for tomorrow.? Integrity – Act with openness and honesty. Always.? Respect for the Individual – Treat each person as we would like to be treated.? Quality Client Service – Understand and meet client expectations 100 percent of the time. ? Best People – Are highly petent and make a mitment to excellence, teamwork, and the success of our clients.ACCENTURE: CORE VALUES2023/3/1151989 ?Andersen Consulting bees a separate business unit from Arthur Andersen?$ billion?21,400 employees1991?Horizon 2023 Initiative to develop mission and strategic plan?$ billion?25,000 personnel1993?Andersen Consulting issues its first annual report?$ billion?27,000 employees1997?Andersen Consulting creates a global work of municationsfocused solution centers in an effort to set the standard for speed and quality of performance?$. Billion? 53,000 employees1998?$ billion?65,000 employees2023?Joe Forehand bees Managing Partner and introduces the 100 Day Plan?Andersen Consulting wins arbitration against Arthur Andersen?Accenture, formerly known as Andersen ConsultingACCENTURE: IMPORTANT MILESTONES2023/3/116ACCENTURE GLOBALLY167。 Employees: over 65,000167。 Countries: 48167。 Revenue ‘99: 8,9 Billion USD 167。 Clients: ? The vast majority of Fortune 30 most profitable global public panies ? Nearly 75% of Fortune 200 global panies? 100 of the most significant “Industry Standard” Inter panies 2023/3/117ACCENTURE: DEVELOPMENT OF REVENUES(. Billions)1993$2,8761994$3,4521995$4,2241996$5,3021997$6,6471998$8,32023/3/118ACCENTURE: GLOBAL PERSONNEL GROWTH199753,426199644,801199538,027199432,711199865,1342023/3/119AmericasEMEAIAsia/PacificHamburgFrankfurtM252。nchenD252。sseldorfBerlinWienZ252。richASG – Austria, Switzerland, GermanyACCENTURE IN ASG? 2,750 Employees? 7 Offices? Revenues: 1,24 Mrd. DM2023/3/1110Global Competitive OverviewStrategyDigital EquipmentMcKinseyAndersen ConsultingOrganization Processes InformationTechnologyBusiness ProcessManagement(Outsourcing)Cap Gemini SogetiUNISYSIBMComputer SciencesEDSBoston ConsultingBooz Allen2023/3/1111ACCENTURE: MARKET UNITSFinancial Services? Banking ? Health Services? InsuranceProducts? Automotive, Industrial Equipment, Travel Transportation? Consumer Pharmaceutical Products? RetailCommunications High Tech? Communications? Electronics High Tech? Media EntertainmentResources? Chemicals ? Energy Natural Resources? Utilities Government2023/3/1112ACCENTURE: SAMPLE CLIENT LIST2023/3/1113AGENDA216。 Introduction/Expectations216。 Example consultant pany216。 Consulting: Nature, Trends, Careers216。 Selected Methods (frameworks)216。 Research (some basics)216。 Graphics (from data to chart)2023/3/1114NATURE, TRENDS, CAREERSNature and purpose of consultingRecent trends and current challengesStaff and career paths in consulting2023/3/1115NATURE AND PURPOSE OF CONSULTINGNature and Purpose of Consulting? Definition of ?Consulting“? Brief look into history? Different types of consulting? Consulting market overview? Consultant: Profession description? Consulting strategies? Short overview over the consulting process? Reasons for clients to hire external consultants? Guidelines for the client consultant relationship2023/3/1116DEFINITION OF CONSULTINGDefinition of Consulting? ?To give expert advice or provide expert counsel.“ (IKS)? ?Consulting provides value by diagnosing, strategizing, designing, constructing, integrating, operating, or implementing solutions. Consulting utilizes relevant knowledge, based on integrity and objectivity, in both expert and advisory roles.“ (Consulting Services Team)? ?Consulting is whatever a consultant does. (Cambridge Computer Services)2023/3/1117CONSULTING HISTORY (1/2)Brief look into history? 1532 Macchiavelli‘s ?Il Principe“? 1886 Foundation