商務(wù)英語課件tutorial_-wenkub
2022-08-18 20:20:59 本頁面
【正文】 gyEnabled Customer Relationship Management Advertising Information provided in response to specific customer inquiries Deliver a uniform message to all customers Targeting Identifying and responding to specific customer behaviors and preferences Market segmentation Promotions and discounts offered Individually tailored to customer Same for all customers Distribution channels Direct or through intermediaries。 customer’s choice Through intermediaries chosen by seller Pricing of products Negotiated with each customer Set by seller for all customers New product features Respond to customer demands Sellerdetermined based on its own research and development Dimensions Technologyenabled customer relationship management Traditional relationships with customers Measurements used to manage the customer relationship Customer retention, total value of the individual customer relationship Market share,profit Tutorial 4 SESSION —— New Marketing Approaches for the Web ? TechnologyEnabled Customer Relationship Management 廣告 針對(duì)具體的客戶要求提供信息 向所有客戶提供統(tǒng)一的信息 目標(biāo) 識(shí)別并回應(yīng)特定客戶的行為和愛好 市場(chǎng)段 促銷和打折 針對(duì)不同客戶量身定做 對(duì)所有的客戶都相同 銷售渠道 直接或通過中介，或由客戶選擇 賣方選擇的中介 制定產(chǎn)品或服務(wù)的價(jià)格 和所有客戶協(xié)商 由賣方為客戶制定 新產(chǎn)品的功能 能針對(duì)客戶的現(xiàn)實(shí)需求 基于賣方自己的研討和判斷 比較角度 技術(shù)允許的客戶關(guān)系管理 傳統(tǒng)的客戶關(guān)系
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