【正文】 solve the problems of the customers that other panies haven’t thought good idea from the very beginning can avoid failure of a new I think knowing your customers is also important..You ‘d better keep a file of your customers with names, age, profession and hobbies on their personal information, you may guess the potential needs of the customers and inform them of your product lists at first time possible your customers helps you to provide them with the information they from the two points, I think adequate starting capital is also when you have enough money, can you provide varieties of products with good quality。員工們把每個(gè)想法打好字，要么錯(cuò)誤百出，要么完全不考慮禮節(jié)。re not really up to the level we 。d got to a reasonably senior level and I wanted to help other people to maximise their ，希望能夠幫助其他女性充分發(fā)揮她們的潛能I saw your advert for the post of client services executive in yesterday’s newspaper and I would like to apply for the ，我想申請(qǐng)這個(gè)職位。另外，從麥當(dāng)勞中我主要學(xué)會(huì)了團(tuán)隊(duì)精神，無(wú)論是領(lǐng)導(dǎo)還是員工首先他們是一個(gè)團(tuán)隊(duì)，團(tuán)隊(duì)中一直活躍著奮進(jìn)和家的氣氛企業(yè)內(nèi)部的支持和信賴是非常重要的，他們以親人的形式互相支持，共同奮進(jìn)，在快樂(lè)的氛圍下，所有人都充滿了干勁才能更好的工作為企業(yè)做貢獻(xiàn)?？觳托袠I(yè)中不僅僅產(chǎn)品的質(zhì)量很重要的，同樣餐廳氛圍也是很關(guān)鍵的。適應(yīng)一些地方的獨(dú)特口味設(shè)計(jì)一部分符合當(dāng)?shù)厝说氖称?，增加營(yíng)業(yè)額。在麥當(dāng)勞的公關(guān)手冊(cè)中，還提到在各個(gè)不同市場(chǎng)應(yīng)采取的不同手段，如在以家庭為主的市場(chǎng)可將漢堡包所得捐給當(dāng)?shù)氐膶W(xué)校做樂(lè)隊(duì)制服，手冊(cè)還指導(dǎo)加盟者如何爭(zhēng)取報(bào)紙報(bào)道各店的活動(dòng)，如何爭(zhēng)取照片上報(bào)等。（9）動(dòng)用新聞性、話題性的訊息來(lái)做“議論紛紛”的宣傳，可吸引大眾傳播媒體的注意與免費(fèi)的宣傳報(bào)道。（6）與其他企業(yè)合作做聯(lián)合廣告也是很有效果的方式。促銷活動(dòng)：麥當(dāng)勞：○合作促銷生日餐會(huì)；○贊助回饋社會(huì)活動(dòng)。除了通過(guò)經(jīng)營(yíng)者所提供的商品帶給消費(fèi)者的感覺(jué)外，廣告與促銷活動(dòng)更是經(jīng)營(yíng)者在爭(zhēng)取消費(fèi)者認(rèn)知與印象的重要策略。環(huán)境戰(zhàn)略：麥當(dāng)勞：○以地區(qū)人口分布決定開店地點(diǎn)與規(guī)模；○著重地區(qū)分布與物流配銷問(wèn)題；肯得基：○人口結(jié)構(gòu)與密度；○商圈特征（以商業(yè)區(qū)分布與學(xué)校附近及人潮集中地區(qū)為主）５、通路策略：麥當(dāng)勞：逐步向中南部發(fā)展，并發(fā)展適合各種商圈與立地條件的店（包括人潮集中區(qū)、車站附近、學(xué)校、商業(yè)區(qū)、金融圈）。質(zhì)量和品牌的持續(xù)保證。O：opportunities,即機(jī)遇隨著工作的緊張及時(shí)間的不足，越來(lái)越多的人開始選擇吃西式快餐。員工忠誠(chéng)度高，團(tuán)隊(duì)精神強(qiáng)。競(jìng)爭(zhēng)對(duì)手除了清潔程度，服務(wù)標(biāo)準(zhǔn)，質(zhì)量的大大不同外，很多人都在詫異，為什么肯德基在中國(guó)比麥當(dāng)勞受歡迎，但麥當(dāng)勞確是世界上的巨無(wú)霸呢。麥當(dāng)勞公司的合作者們首先是“隊(duì)員”，其次才像其它公司的人一樣是雇員?？煽诳蓸?lè)的最可口溫度是4度，所以它的可樂(lè)都是保持在4度的。因此在質(zhì)量、服務(wù)方面麥當(dāng)勞一直重視著客戶價(jià)值?？肆_克提出一句口號(hào)：“把自己擺在顧客的位置上，“要求員工”將心比心“，事事時(shí)時(shí)為顧客著想。價(jià)格與所提供的服務(wù)一致，讓顧客吃了之后感到真正的物有所值。C代表清潔，是指麥當(dāng)勞制訂了必須嚴(yán)格遵守的清潔工作標(biāo)準(zhǔn)。S代表服務(wù)，是指按照細(xì)心、關(guān)心和愛(ài)心的原則，提供熱情、周到、快捷的服務(wù)。SQCVQ代表優(yōu)質(zhì)，是指麥當(dāng)勞為保障食品品質(zhì)制訂了極為嚴(yán)格的標(biāo)準(zhǔn)。麥當(dāng)勞提供日常營(yíng)運(yùn)操作、培訓(xùn)、營(yíng)銷、廣告、人力資源、采購(gòu)和店鋪選址等廣泛的支持和保障，讓被特許人不僅在創(chuàng)業(yè)初始無(wú)后顧之憂，更能在未來(lái)餐廳發(fā)展上，贏在細(xì)節(jié)和執(zhí)行。最后，將結(jié)合公司文化和自身特點(diǎn)談?wù)劚敬螌?shí)習(xí)的意義和感悟?，F(xiàn)在麥當(dāng)勞擁有超過(guò)31000家快餐廳，分布在全球121個(gè)國(guó)家和地區(qū)，擁有39000人，無(wú)疑是世界快餐業(yè)的巨無(wú)霸。第一篇：商務(wù)英語(yǔ)行業(yè)介紹快餐行業(yè)公司介紹McDonald39。麥當(dāng)勞的成功和它管理的規(guī)范化和產(chǎn)品質(zhì)量的標(biāo)準(zhǔn)化及服務(wù)的周到密切相關(guān)。麥當(dāng)勞終端市場(chǎng)分析企業(yè)文化是一個(gè)公司的靈魂，是一個(gè)公司揚(yáng)帆遠(yuǎn)航的指南針。，通過(guò)與供應(yīng)商緊密合作，以全球化采購(gòu)的方式，確保以最有競(jìng)爭(zhēng)力的價(jià)格提供最優(yōu)質(zhì)的原料。麥當(dāng)勞對(duì)品質(zhì)管理十分嚴(yán)格，視頻制作超過(guò)一定期限就舍棄不用，如漢堡包的時(shí)限是10分鐘，炸薯?xiàng)l的時(shí)間是7分鐘，原產(chǎn)品面包一般是15天，肉餅最多也不能超過(guò)3個(gè)月。麥當(dāng)勞餐廳的侍應(yīng)生謙虛有禮，餐廳設(shè)備先進(jìn)快捷。如與昂你上崗前必須用特制的殺菌洗手液搓洗20秒，然后沖凈，烘干，甚至連廁所都規(guī)定了衛(wèi)生標(biāo)準(zhǔn)。；高效、快速；“苛刻”更多歡笑，更多選擇，盡在麥當(dāng)勞為了使各加盟店都能夠達(dá)到令消費(fèi)者滿意的產(chǎn)品與服務(wù)標(biāo)準(zhǔn)，麥當(dāng)勞建立了嚴(yán)格的檢查監(jiān)督制度。另外，麥當(dāng)勞要求員工都是要微笑待客的，而每家麥當(dāng)勞里都有一位接待員為顧客提供服務(wù)。這些都已經(jīng)體現(xiàn)在服務(wù)理念及產(chǎn)品方面中。麥當(dāng)勞的產(chǎn)品在同等質(zhì)量上與其他競(jìng)爭(zhēng)對(duì)手相比，是價(jià)格低的。團(tuán)體觀念在一個(gè)工作條件艱苦的行業(yè)中是十分重要的，在麥當(dāng)勞，艱苦的工作條件和激烈的競(jìng)爭(zhēng)，要求每個(gè)人的必要的諒解和容忍的精神。很大程度上，是因?yàn)辂湲?dāng)勞的質(zhì)量標(biāo)準(zhǔn)化，世界每一個(gè)角落的麥當(dāng)勞都是一個(gè)味道的，曾經(jīng)有老外人，在中國(guó)吃麥當(dāng)勞有家的味道。注重了年輕顧客，尤其是一些小朋友W: weakness, 即劣勢(shì)。知名度的提高，越來(lái)越多人 開始喜歡上麥當(dāng)勞。市場(chǎng)分析麥當(dāng)勞市場(chǎng)分析 默認(rèn)分類 20071231 13:32:29 閱讀1130 評(píng)論0字號(hào)：大中小 訂閱麥當(dāng)勞的市場(chǎng)優(yōu)勢(shì)在于清潔（clean）、快速(fast)、品質(zhì)（quality）、服務(wù)（service）、價(jià)值感（value）?？系没喝嫘园l(fā)展。因此，廣告策略與促銷戰(zhàn)略的實(shí)戰(zhàn)運(yùn)用，并發(fā)出適當(dāng)?shù)膹V告與促銷訊息與消費(fèi)者心連心，建立密切關(guān)系，乃是推廣策略的主要課題。公共報(bào)道：麥當(dāng)勞：○利用機(jī)會(huì)制造新聞事件；○各種活動(dòng)吸引各媒體注意；７、口碑宣傳及耳語(yǔ)運(yùn)動(dòng)（Whisper Campaign）是極重要的溝通方式。例如麥當(dāng)勞與俏麗洗發(fā)精的聯(lián)合廣告即很成功。（10）由各家分店的小商圈行銷策略中，可做定點(diǎn)行銷與廣告表示的模范。麥當(dāng)勞每年捐出4%的營(yíng)業(yè)所得，約5000萬(wàn)美元用于各項(xiàng)贊助活動(dòng)，麥當(dāng)勞總裁透納曾說(shuō)：“使我們的名字出現(xiàn)在公眾面前，而創(chuàng)造一個(gè)足以抵消賣漢堡包的企業(yè)形象。順應(yīng)市場(chǎng)的發(fā)展，多生產(chǎn)可愛(ài)特別的玩具吸引小朋友個(gè)人感悟 人生總是充滿機(jī)遇的，只是我們很多時(shí)候沒(méi)有發(fā)現(xiàn)。另外，商業(yè)中要懂得抓住重點(diǎn)，像麥當(dāng)勞將它的市場(chǎng)主要定位于年輕人，重點(diǎn)還要吸引孩子們，像在餐廳內(nèi)設(shè)置游樂(lè)場(chǎng)所。我們無(wú)時(shí)無(wú)刻都要嚴(yán)格的要求自己，像麥當(dāng)勞公司用嚴(yán)格的標(biāo)準(zhǔn)來(lái)要求雇員的衣著、修飾及儀態(tài)。Following recent feedback on working hours,the head of human resources will give a presentation on Thursday 2 July at in the conference 、I’m ing to the event next week called Lanuching your business “創(chuàng)辦網(wǎng)上公司”的活動(dòng)。No one at his old factory was available to ment on how they would be replacing the six ，廠方尚未作出任何評(píng)論。Now I speak to customers every day in the buzz of a targetdriven ’s ，目標(biāo)明確，充滿激情。or you can provide good service which is important to attract customers to your(2)When your business is a partnership, relationship with the other person is very good relationship with mutual trust and full cooperation brings out the potentials, experience and creativity to the full good relationship, it is easy for you to municate with each other and deal with any new issues in , it is also important that both are willing to share will have direct impact on the success and failure of the shared responsibilities, you can achieve your mon objectives better and be strongly united against troubles and top of that, timely munication and decisionmaking will also help to improve the running of a business with 、作文memoyou are a manager at Lar a meeting with staff, the pany has agreed to extend parental leave for fathers from two weeks to three a memo to all staff.●refer to the previous meeting●say when the news system will begin(25th September)●remind staff that their manager need one month’s : All staffFrom: TomDate: 25th JulySubject: Parental leaveFurther to our previous meeting, I am pleased to confirm that parental leave for fathers has been extended to three new system will e into operation as from 25th I remind you that your managers will require one month’s 、Say what has happened and whyAnounce the repreaentative’s visitSay when and where his presentation will take placeWrite 4050 words to include a To, From, Date and Subject : All staffFrom: TomDate: 1st OctoberSubject: resentation of new insurance policyTo offer staff a better health insurance scheme,We are now working with a new insurance note therefore that a representative from this pany will present the new staff policy on 9th October at 2pm in the conference staff are wele to You are a sminar want to check details for an event next week with your two an to your 4050 which rooms you have booked for the them to confirm the schedule with that one participant will be : XXXSubject: Confirmation of seminar detailsDate:XXXTo: Assistant seminar organiserPlease note that I have booked Room 101 and 102 for the seminar next ’d be grateful if you would now confirm this booking and the finalschedule for the event with note that Mr singh will be one hour late on the Monday 、Dear [name]Would you p