【正文】 solve the problems of the customers that other panies haven’t thought good idea from the very beginning can avoid failure of a new I think knowing your customers is also important..You ‘d better keep a file of your customers with names, age, profession and hobbies on their personal information, you may guess the potential needs of the customers and inform them of your product lists at first time possible your customers helps you to provide them with the information they from the two points, I think adequate starting capital is also when you have enough money, can you provide varieties of products with good quality。員工們把每個想法打好字，要么錯誤百出，要么完全不考慮禮節(jié)。re not really up to the level we 。d got to a reasonably senior level and I wanted to help other people to maximise their ，希望能夠幫助其他女性充分發(fā)揮她們的潛能I saw your advert for the post of client services executive in yesterday’s newspaper and I would like to apply for the ，我想申請這個職位。另外，從麥當勞中我主要學會了團隊精神，無論是領(lǐng)導(dǎo)還是員工首先他們是一個團隊，團隊中一直活躍著奮進和家的氣氛企業(yè)內(nèi)部的支持和信賴是非常重要的，他們以親人的形式互相支持，共同奮進，在快樂的氛圍下，所有人都充滿了干勁才能更好的工作為企業(yè)做貢獻?？觳托袠I(yè)中不僅僅產(chǎn)品的質(zhì)量很重要的，同樣餐廳氛圍也是很關(guān)鍵的。適應(yīng)一些地方的獨特口味設(shè)計一部分符合當?shù)厝说氖称?，增加營業(yè)額。在麥當勞的公關(guān)手冊中，還提到在各個不同市場應(yīng)采取的不同手段，如在以家庭為主的市場可將漢堡包所得捐給當?shù)氐膶W校做樂隊制服，手冊還指導(dǎo)加盟者如何爭取報紙報道各店的活動，如何爭取照片上報等。（9）動用新聞性、話題性的訊息來做“議論紛紛”的宣傳，可吸引大眾傳播媒體的注意與免費的宣傳報道。（6）與其他企業(yè)合作做聯(lián)合廣告也是很有效果的方式。促銷活動：麥當勞：○合作促銷生日餐會；○贊助回饋社會活動。除了通過經(jīng)營者所提供的商品帶給消費者的感覺外，廣告與促銷活動更是經(jīng)營者在爭取消費者認知與印象的重要策略。環(huán)境戰(zhàn)略：麥當勞：○以地區(qū)人口分布決定開店地點與規(guī)模；○著重地區(qū)分布與物流配銷問題；肯得基：○人口結(jié)構(gòu)與密度；○商圈特征（以商業(yè)區(qū)分布與學校附近及人潮集中地區(qū)為主）５、通路策略：麥當勞：逐步向中南部發(fā)展，并發(fā)展適合各種商圈與立地條件的店（包括人潮集中區(qū)、車站附近、學校、商業(yè)區(qū)、金融圈）。質(zhì)量和品牌的持續(xù)保證。O：opportunities,即機遇隨著工作的緊張及時間的不足，越來越多的人開始選擇吃西式快餐。員工忠誠度高，團隊精神強。競爭對手除了清潔程度，服務(wù)標準，質(zhì)量的大大不同外，很多人都在詫異，為什么肯德基在中國比麥當勞受歡迎，但麥當勞確是世界上的巨無霸呢。麥當勞公司的合作者們首先是“隊員”，其次才像其它公司的人一樣是雇員?？煽诳蓸返淖羁煽跍囟仁?度，所以它的可樂都是保持在4度的。因此在質(zhì)量、服務(wù)方面麥當勞一直重視著客戶價值?？肆_克提出一句口號：“把自己擺在顧客的位置上，“要求員工”將心比心“，事事時時為顧客著想。價格與所提供的服務(wù)一致，讓顧客吃了之后感到真正的物有所值。C代表清潔，是指麥當勞制訂了必須嚴格遵守的清潔工作標準。S代表服務(wù)，是指按照細心、關(guān)心和愛心的原則，提供熱情、周到、快捷的服務(wù)。SQCVQ代表優(yōu)質(zhì)，是指麥當勞為保障食品品質(zhì)制訂了極為嚴格的標準。麥當勞提供日常營運操作、培訓、營銷、廣告、人力資源、采購和店鋪選址等廣泛的支持和保障，讓被特許人不僅在創(chuàng)業(yè)初始無后顧之憂，更能在未來餐廳發(fā)展上，贏在細節(jié)和執(zhí)行。最后，將結(jié)合公司文化和自身特點談?wù)劚敬螌嵙暤囊饬x和感悟?，F(xiàn)在麥當勞擁有超過31000家快餐廳，分布在全球121個國家和地區(qū)，擁有39000人，無疑是世界快餐業(yè)的巨無霸。第一篇：商務(wù)英語行業(yè)介紹快餐行業(yè)公司介紹McDonald39。麥當勞的成功和它管理的規(guī)范化和產(chǎn)品質(zhì)量的標準化及服務(wù)的周到密切相關(guān)。麥當勞終端市場分析企業(yè)文化是一個公司的靈魂，是一個公司揚帆遠航的指南針。，通過與供應(yīng)商緊密合作，以全球化采購的方式，確保以最有競爭力的價格提供最優(yōu)質(zhì)的原料。麥當勞對品質(zhì)管理十分嚴格，視頻制作超過一定期限就舍棄不用，如漢堡包的時限是10分鐘，炸薯條的時間是7分鐘，原產(chǎn)品面包一般是15天，肉餅最多也不能超過3個月。麥當勞餐廳的侍應(yīng)生謙虛有禮，餐廳設(shè)備先進快捷。如與昂你上崗前必須用特制的殺菌洗手液搓洗20秒，然后沖凈，烘干，甚至連廁所都規(guī)定了衛(wèi)生標準。；高效、快速；“苛刻”更多歡笑，更多選擇，盡在麥當勞為了使各加盟店都能夠達到令消費者滿意的產(chǎn)品與服務(wù)標準，麥當勞建立了嚴格的檢查監(jiān)督制度。另外，麥當勞要求員工都是要微笑待客的，而每家麥當勞里都有一位接待員為顧客提供服務(wù)。這些都已經(jīng)體現(xiàn)在服務(wù)理念及產(chǎn)品方面中。麥當勞的產(chǎn)品在同等質(zhì)量上與其他競爭對手相比，是價格低的。團體觀念在一個工作條件艱苦的行業(yè)中是十分重要的，在麥當勞，艱苦的工作條件和激烈的競爭，要求每個人的必要的諒解和容忍的精神。很大程度上，是因為麥當勞的質(zhì)量標準化，世界每一個角落的麥當勞都是一個味道的，曾經(jīng)有老外人，在中國吃麥當勞有家的味道。注重了年輕顧客，尤其是一些小朋友W: weakness, 即劣勢。知名度的提高，越來越多人 開始喜歡上麥當勞。市場分析麥當勞市場分析 默認分類 20071231 13:32:29 閱讀1130 評論0字號：大中小 訂閱麥當勞的市場優(yōu)勢在于清潔（clean）、快速(fast)、品質(zhì)（quality）、服務(wù)（service）、價值感（value）。肯得基：全面性發(fā)展。因此，廣告策略與促銷戰(zhàn)略的實戰(zhàn)運用，并發(fā)出適當?shù)膹V告與促銷訊息與消費者心連心，建立密切關(guān)系，乃是推廣策略的主要課題。公共報道：麥當勞：○利用機會制造新聞事件；○各種活動吸引各媒體注意；７、口碑宣傳及耳語運動（Whisper Campaign）是極重要的溝通方式。例如麥當勞與俏麗洗發(fā)精的聯(lián)合廣告即很成功。（10）由各家分店的小商圈行銷策略中，可做定點行銷與廣告表示的模范。麥當勞每年捐出4%的營業(yè)所得，約5000萬美元用于各項贊助活動，麥當勞總裁透納曾說：“使我們的名字出現(xiàn)在公眾面前，而創(chuàng)造一個足以抵消賣漢堡包的企業(yè)形象。順應(yīng)市場的發(fā)展，多生產(chǎn)可愛特別的玩具吸引小朋友個人感悟 人生總是充滿機遇的，只是我們很多時候沒有發(fā)現(xiàn)。另外，商業(yè)中要懂得抓住重點，像麥當勞將它的市場主要定位于年輕人，重點還要吸引孩子們，像在餐廳內(nèi)設(shè)置游樂場所。我們無時無刻都要嚴格的要求自己，像麥當勞公司用嚴格的標準來要求雇員的衣著、修飾及儀態(tài)。Following recent feedback on working hours,the head of human resources will give a presentation on Thursday 2 July at in the conference 、I’m ing to the event next week called Lanuching your business “創(chuàng)辦網(wǎng)上公司”的活動。No one at his old factory was available to ment on how they would be replacing the six ，廠方尚未作出任何評論。Now I speak to customers every day in the buzz of a targetdriven ’s ，目標明確，充滿激情。or you can provide good service which is important to attract customers to your(2)When your business is a partnership, relationship with the other person is very good relationship with mutual trust and full cooperation brings out the potentials, experience and creativity to the full good relationship, it is easy for you to municate with each other and deal with any new issues in , it is also important that both are willing to share will have direct impact on the success and failure of the shared responsibilities, you can achieve your mon objectives better and be strongly united against troubles and top of that, timely munication and decisionmaking will also help to improve the running of a business with 、作文memoyou are a manager at Lar a meeting with staff, the pany has agreed to extend parental leave for fathers from two weeks to three a memo to all staff.●refer to the previous meeting●say when the news system will begin(25th September)●remind staff that their manager need one month’s : All staffFrom: TomDate: 25th JulySubject: Parental leaveFurther to our previous meeting, I am pleased to confirm that parental leave for fathers has been extended to three new system will e into operation as from 25th I remind you that your managers will require one month’s 、Say what has happened and whyAnounce the repreaentative’s visitSay when and where his presentation will take placeWrite 4050 words to include a To, From, Date and Subject : All staffFrom: TomDate: 1st OctoberSubject: resentation of new insurance policyTo offer staff a better health insurance scheme,We are now working with a new insurance note therefore that a representative from this pany will present the new staff policy on 9th October at 2pm in the conference staff are wele to You are a sminar want to check details for an event next week with your two an to your 4050 which rooms you have booked for the them to confirm the schedule with that one participant will be : XXXSubject: Confirmation of seminar detailsDate:XXXTo: Assistant seminar organiserPlease note that I have booked Room 101 and 102 for the seminar next ’d be grateful if you would now confirm this booking and the finalschedule for the event with note that Mr singh will be one hour late on the Monday 、Dear [name]Would you p