論物流企業(yè)提高物流服務(wù)質(zhì)量的探討-wenkub
2023-07-09 06:39:20 本頁(yè)面
【正文】 e customers, and they are carried out around the customers, so as to improve the service quality of the logistics and increase the customer satisfaction, so as to achieve a winwin situation. Therefore, the principle of the supremacy of customers is very important, this paper mainly discusses the small and mediumsized logistics enterprises, they are small, so not only in quantity but also in quality, create their own gold customers, develop new customers to ensure customer loyalty based on brand effect and enhance their. In the fierce petition of the market economy, the brand not only represents the external image of the enterprise, but also creates profits for the enterprise. This paper analyzes the logistics service quality and its influencing factors, and studies the service quality strategy of small and mediumsized logistics enterprises in our country in order to provide theoretical basis for improving the quality of logistics service.China39。本文通過分析物流服務(wù)質(zhì)量及其影響因素,并研究我國(guó)中小物流企業(yè)服務(wù)質(zhì)量策略,以期給我國(guó)物流企業(yè)改善物流服務(wù)質(zhì)量提供理論依據(jù)。 7 10 12第四章 物流企業(yè)市場(chǎng)營(yíng)銷策略的現(xiàn)狀及發(fā)展方向 13 13 13 14結(jié) 論 15參考文獻(xiàn) 16致謝 17 摘 要物流行業(yè)作為一個(gè)服務(wù)性質(zhì)的行業(yè),從提供物流服務(wù)的物流企業(yè)角度來看,它的主打產(chǎn)品其實(shí)就是它的服務(wù)。顧客是企業(yè)的根本,企業(yè)的一切經(jīng)濟(jì)活動(dòng)都是以顧客為中心,圍繞顧客展開,提高物流服務(wù)質(zhì)量,增加客戶滿意度,從而達(dá)到雙贏的目的。我國(guó)物流行業(yè)處于發(fā)展的起步階段，正在由傳統(tǒng)的物流服務(wù)向現(xiàn)代化的物流服務(wù)轉(zhuǎn)變，因此物流行業(yè)的競(jìng)爭(zhēng)也越來越激烈，物流企業(yè)的服務(wù)質(zhì)量和服務(wù)的信用度都直接對(duì)企業(yè)的生存和發(fā)展產(chǎn)生巨大的影響。s logistics industry in the early stage of development, is changing from traditional logistics to modern logistics service, so the logistics industry is also increasingly fierce petition, produced huge influence the service quality and service of logistics enterprise credit directly to the survival and development of enterprises. In recent years, logistics enterprises in order to meet the requirements of social development, are taken to the interests of customers as the center of the principle in the logistics service, to ensure high efficiency at the same time in order to maximize meet customer needs, also achieved good performance.Compared with the developed countries, there are still many problems in the logistics service in our country, and the quality of service in the logistics enterprises is uneven.Keywords ： Logistics service quality?？偟膩碚f，服務(wù)對(duì)企業(yè)的作用體現(xiàn)在以下幾個(gè)方面：服務(wù)是現(xiàn)代企業(yè)的核心競(jìng)爭(zhēng)武器與形成差異化的重要手段。提供良好的服務(wù)促進(jìn)企業(yè)利潤(rùn)持續(xù)增長(zhǎng)。 Russ,1974)理論。更具體地說，物流服務(wù)質(zhì)量包括如下步驟：增強(qiáng)綜合物流和供應(yīng)鏈物流策劃和操作能力增強(qiáng)物流要素的判斷能力增強(qiáng)中外物流服務(wù)質(zhì)量體系比較研究建立科學(xué)的服務(wù)質(zhì)量評(píng)價(jià)體系 我國(guó)的物流企業(yè)大都是從運(yùn)輸、倉(cāng)儲(chǔ)等功能性服務(wù)切入物流市場(chǎng)的。物流是商品經(jīng)濟(jì)的產(chǎn)物。隨著經(jīng)濟(jì)形勢(shì)發(fā)展，新的營(yíng)銷觀念不斷產(chǎn)生，使物流服務(wù)質(zhì)量觀念得到進(jìn)一步的深化和發(fā)展。以下對(duì)產(chǎn)業(yè)的生命周期、產(chǎn)業(yè)結(jié)構(gòu)分析、市場(chǎng)結(jié)構(gòu)與競(jìng)爭(zhēng)、市場(chǎng)需求狀況、產(chǎn)業(yè)內(nèi)的戰(zhàn)略群體和成功關(guān)鍵因素分析進(jìn)行簡(jiǎn)要介紹。只有了解產(chǎn)業(yè)目前所處的生命周期階段，才能決定企業(yè)在某一產(chǎn)業(yè)中應(yīng)采取進(jìn)入、維持或撤退，才能進(jìn)行正確的新的投資決策，才能對(duì)企業(yè)在多個(gè)產(chǎn)業(yè)領(lǐng)域的業(yè)務(wù)進(jìn)行合理組合，提高整體盈利水平。購(gòu)買者、供應(yīng)者討價(jià)還價(jià)的能力取決于各自的實(shí)力，比如賣（買）方的集中程度、產(chǎn)品差異化程度與資產(chǎn)專用性程度、縱向一體化程度以及信息掌握程度等。壟斷競(jìng)爭(zhēng)市場(chǎng)中，產(chǎn)品的差異性為企業(yè)建立了固定客戶，并且允許企業(yè)對(duì)這些固定客戶享有價(jià)格超過邊際成本的一些市場(chǎng)權(quán)力。人口、購(gòu)買力和購(gòu)買欲望決定著市場(chǎng)需求的規(guī)模，其中生
語文相關(guān)推薦
鄂ICP備17016276號(hào)-1