“農(nóng)家野味山莊”創(chuàng)業(yè)計(jì)劃書(shū)-wenkub
2023-06-13 23:02:08 本頁(yè)面
【正文】 ......................................................................................................4替代品的威脅 .............................................................................................................................5（二）SWOT 分析 ..................................................................................................................................5優(yōu)勢(shì)分析 .....................................................................................................................................5劣勢(shì)分析 .....................................................................................................................................5機(jī)會(huì)分析 .....................................................................................................................................6威脅分析 .....................................................................................................................................7四、 “農(nóng)家野味山莊”農(nóng)村生態(tài)休閑旅游項(xiàng)目方案 ...............................................................................7（一）項(xiàng)目簡(jiǎn)介 ...................................................................................................................................7（二）項(xiàng)目發(fā)起原因 ...........................................................................................................................9地理優(yōu)勢(shì) .....................................................................................................................................9旅游資源優(yōu)勢(shì) .............................................................................................................................9項(xiàng)目服務(wù)優(yōu)勢(shì) ...........................................................................................................................10項(xiàng)目的成熟度優(yōu)勢(shì) ...................................................................................................................11（三）營(yíng)銷(xiāo)戰(zhàn)略 .................................................................................................................................12市場(chǎng)定位 ...................................................................................................................................12市場(chǎng)細(xì)分 ...................................................................................................................................12目標(biāo)市場(chǎng) ...................................................................................................................................132（四）項(xiàng)目?jī)?nèi)容 .................................................................................................................................14 “品” .........................................................................................................................................14 “賞” .........................................................................................................................................15 “住” .........................................................................................................................................18 “玩” .........................................................................................................................................22 “購(gòu)” .........................................................................................................................................25（五）公司組織機(jī)構(gòu) .........................................................................................................................25公司組織機(jī)構(gòu)設(shè)置 ...................................................................................................................25人員配備 ...................................................................................................................................27人員選拔 ...................................................................................................................................27（六）公司文化 .................................................................................................................................28五、風(fēng)險(xiǎn)分析以及對(duì)策 .........................................................................................................................28（一）市場(chǎng)風(fēng)險(xiǎn) .................................................................................................................................28（二）競(jìng)爭(zhēng)風(fēng)險(xiǎn) .................................................................................................................................29（三）經(jīng)營(yíng)風(fēng)險(xiǎn) .................................................................................................................................29（四）市場(chǎng)淘汰風(fēng)險(xiǎn) .................................................................................................................
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