“農(nóng)家野味山莊”創(chuàng)業(yè)計(jì)劃書(已修改)
2025-06-10 23:02 本頁面
【正文】 1 “農(nóng)家野味山莊” 創(chuàng)業(yè)計(jì)劃書目 錄一、 “農(nóng)家野味山莊”簡介 .....................................................................................................................1二、 “農(nóng)家野味山莊”市場分析 .............................................................................................................3（一）整體市場 ...................................................................................................................................3市場狀況 .....................................................................................................................................3產(chǎn)品狀況 .....................................................................................................................................3三、競爭分析 ...........................................................................................................................................4（一） “農(nóng)家野味山莊”基本競爭情況 .............................................................................................4同行業(yè)競爭者 .............................................................................................................................4替代品的威脅 .............................................................................................................................5（二）SWOT 分析 ..................................................................................................................................5優(yōu)勢分析 .....................................................................................................................................5劣勢分析 .....................................................................................................................................5機(jī)會分析 .....................................................................................................................................6威脅分析 .....................................................................................................................................7四、 “農(nóng)家野味山莊”農(nóng)村生態(tài)休閑旅游項(xiàng)目方案 ...............................................................................7（一）項(xiàng)目簡介 ...................................................................................................................................7（二）項(xiàng)目發(fā)起原因 ...........................................................................................................................9地理優(yōu)勢 .....................................................................................................................................9旅游資源優(yōu)勢 .............................................................................................................................9項(xiàng)目服務(wù)優(yōu)勢 ...........................................................................................................................10項(xiàng)目的成熟度優(yōu)勢 ...................................................................................................................11（三）營銷戰(zhàn)略 .................................................................................................................................12市場定位 ...................................................................................................................................12市場細(xì)分 ...................................................................................................................................12目標(biāo)市場 ...................................................................................................................................132（四）項(xiàng)目內(nèi)容 .................................................................................................................................14 “品” .........................................................................................................................................14 “賞” .........................................................................................................................................15 “住” .........................................................................................................................................18 “玩” .........................................................................................................................................22 “購” .........................................................................................................................................25（五）公司組織機(jī)構(gòu) .........................................................................................................................25公司組織機(jī)構(gòu)設(shè)置 ...................................................................................................................25人員配備 .................................................................
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