【正文】 ...........................................................................................21阿爾比漢堡連鎖店企劃紀實 .............................................................................................................22微波爐蛋糕粉 .....................................................................................................................................24默里迪安操縱奧運營銷 .....................................................................................................................25《侏羅紀公園 2》市場推廣草案 ......................................................................................................25柯達公司的市調(diào)與營銷 .....................................................................................................................26港臺篇 .....................................................................................................................................................27走出野蠻時代 .....................................................................................................................................27UPS 臺灣市場廣告企劃實錄 .............................................................................................................28伯朗先生與咖啡 .................................................................................................................................30感性認識 .............................................................................................................................................30鳳凰的明星策略 .................................................................................................................................30《壹周刊》企劃紀實 .........................................................................................................................31國聯(lián)洗滌用品廣告企劃實錄 .............................................................................................................32華航綠色廣告企劃紀實 .....................................................................................................................3496 年亞姐選舉企劃紀實 ....................................................................................................................35臺灣黑松飲料企劃方案 .....................................................................................................................35? 綱要 .........................................................................................................................................35? 前言 .........................................................................................................................................37? 市場目標 .................................................................................................................................37? 企劃策略架構(gòu) .........................................................................................................................37? 市場競爭態(tài)勢 .........................................................................................................................38? 商品定位 .................................................................................................................................39? 目標市場 .................................................................................................................................39? 市場區(qū)隔 .................................................................................................................................39? 營銷組合策略 .........................................................................................................................40? 廣告預(yù)算編列 .........................................................................................................................41? 全年度營銷費用預(yù)估 .............................................................................................................41臺灣紙尿褲市場企劃紀實 .................................................................................................................42臺灣喜年來蛋卷廣告企劃方案 ......................................................................................................46臺灣美滿喜餅廣告企劃方案 .............................................................................................................50臺灣永泰罐裝奶粉市場企劃實錄 .....................................................................................................53臺灣化妝品市場調(diào)研紀實 .................................................................................................................563 / 166臺灣快餐連鎖市場調(diào)研實錄 .............................................................................................................60臺北百貨行業(yè)市場調(diào)研紀實 .............................................................................................................66臺灣化妝品營銷廣告分析 .................................................................................................................69臺灣市場可口可樂廣告策略分析 .....................................................................................................72國內(nèi)篇 .....................................................................................................................................................73大白菜冰淇淋市場企劃實錄 .............................................................................................................73健力寶鄭州訂貨會廣告企劃紀實 .....................................................................................................74金娃布丁營銷紀實 .............................................................................................................................74克寧奶粉上海市場營銷紀實 .............................................................................................................75跳馬王品牌企劃實錄 .........................................................................................................................75父親節(jié)‘麗珠得樂’獻愛心 .............................................................................................................77健力寶借事造勢 .................................................................................................................................7