競(jìng)爭(zhēng)對(duì)手分析工具培訓(xùn)-wenkub
2022-10-31 20:19:07 本頁(yè)面
【正文】 oduct class Product type Product variants 2021/11/12 5 Competitive advantage cycle Performance Rewards ? Satisfaction ? profits ? Loyalty ? share Investment in renewal Source of advantage ? superior assets ?superior capacities Competitive dynamics Erode advantages Positional advantages realized ?superior customer value Key source factors Barriers to imitation 2021/11/12 6 Map of women’s clothing retailers ? ? ? Women’s wear value for money Women’s wear fashionability ?? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? 2021/11/12 7 Substitution from supply side ? Which rivals are serving related product class with the same technology, manufacturing processes, material resources, sales f
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