【正文】 roject total construction area of 58855 square meters , among them, the floor area of 58855 square meters , 4050square meters underground engineering. Project total investment is about 700 million yuan . After project pletion, here show before the eyes of the world is no longer a shabby little village, but a piece of intelligence, diversification, integration, a beautiful environment, facilities, service in place, healthy, green and environmental protection prehensive modernization munity. Built to cherish merit Cheng Yang Out own investment project development play a large role, and to surrounding area of the regional image, land value ,environmental improvement on effect. The project for the construction period is expected to be two and a half years, starting at the end of 2020 pleted plan in the second half of 2020. Among them , from June 2020 to October 2020, to plete the project prophase engineering and construction drawing design, in November 2020 to June 2020, to plete the project construction and installation engineering, decoration, and the improvement of the supporting facilities, etc. And the purpose of writing this article is based on project from market analysis , planning and design, marketing, financial analysis, uncertainty analysis and soon to determine the feasibility of the project implementation. Keywords : feasibility , programmer , design, analysis 青島理工大學(xué)琴島學(xué)院畢業(yè)設(shè)計(jì)論文 I 目錄 前言 ...................................................................... 1 1項(xiàng)目總論 ................................................................ 2 項(xiàng)目概況 ........................................................... 2 建設(shè)條件 ........................................................... 2 地勢(shì)水文地質(zhì) ................................................. 2 氣候 ......................................................... 3 交通條件 ..................................................... 3 項(xiàng)目建設(shè)單位情況 ................................................... 3 項(xiàng)目提出背景 ....................................................... 4 可行性研究報(bào)告編制依據(jù) ............................................. 5 2市場(chǎng)研究 ................................................................ 7 宏觀環(huán)境分析 ....................................................... 7 全國(guó)政策環(huán)境分析 ............................................. 7 全國(guó)經(jīng)濟(jì)環(huán)境分析 ............................................. 7 全國(guó)房地產(chǎn)行業(yè)發(fā)展分析 ............................................. 8 城市化發(fā)展需 求 ............................................... 8 城市居民居住需求 ............................................. 8 投資需求 ..................................................... 8 本市房地產(chǎn)市場(chǎng)分析 ................................................. 9 本市房地產(chǎn)市場(chǎng)現(xiàn)狀 ........................................... 9 青島房地產(chǎn)市場(chǎng)的供求分析 .................................... 10 項(xiàng)目擬定位方案 .................................................... 10 項(xiàng)目 SWOT 分析 ............................................... 10 項(xiàng)目定位方案 ................................................ 12 3項(xiàng)目開(kāi)發(fā)方案 ........................................................... 17 項(xiàng)目地塊特性與價(jià)值分析 ............................................ 17 地塊特征分析 ................................................ 17 土地升值潛力初步評(píng)估。項(xiàng)目的投資建成將對(duì)城陽(yáng)區(qū)惜福鎮(zhèn)的發(fā)展起到很大的推動(dòng)作用，并能對(duì)周邊地段的區(qū)位形象、土地價(jià)值、環(huán)境改善起到輻射性作用。 摘要 本項(xiàng)目名稱為新美花園 2號(hào)地項(xiàng)目，是由青島市新美置業(yè)有限公司投資建設(shè)的住宅項(xiàng)目，項(xiàng)目坐落在青島市城陽(yáng)區(qū)惜福鎮(zhèn)街道院后社區(qū)、鐵騎山路西側(cè)，占 地面積58855 ㎡，項(xiàng)目總建筑面積 58855 ㎡。 本項(xiàng)目建設(shè)周期預(yù)計(jì)為二 年半，計(jì)劃 2020 年下半年開(kāi)工 2020 年末竣工。 ...................................... 17 青島理工大學(xué)琴島學(xué)院畢業(yè)設(shè)計(jì)論文 II 規(guī)劃設(shè)計(jì)分析 ...................................................... 17 初步規(guī)劃設(shè)計(jì)思路 ............................................ 17 規(guī)劃方案提出 ................................................ 18 產(chǎn)品設(shè)計(jì)建議 ...................................................... 18 項(xiàng)目 實(shí)施進(jìn)度 ...................................................... 20 營(yíng)銷(xiāo)方案 .......................................................... 22 營(yíng)銷(xiāo)主題定位 ................................................ 22 銷(xiāo)售執(zhí)行方案 ................................................ 23 價(jià)格策略 .................................................... 25 不同銷(xiāo)售階段，媒體的具體組合 ................................ 26 4項(xiàng)目投資估算 ........................................................... 27 投資估算 .......................................................... 27 編制范圍與依據(jù) .............................................. 27 建設(shè)投資成本估算 ............................................ 27 總成本估算 .................................................. 34 銷(xiāo)售收入估算 ................................................ 35 稅務(wù)分析 .................................................... 36 項(xiàng)目總投資現(xiàn)金流量表 ........................................ 41 項(xiàng)目資本金現(xiàn)金流量表 ........................................ 42 5財(cái)務(wù)評(píng)價(jià) ............................................................... 39 財(cái)務(wù)評(píng)價(jià) .......................................................... 39 財(cái)務(wù)盈利能力分析 ............................................ 39 償債能力分析 ................................................ 40 損益表 ...................................................... 41 6不確定性分析 ........................................................... 43 盈虧平衡分析 ...................................................... 43 敏感性分析 ........................................................ 43 變動(dòng)因素 成本變動(dòng) ........................................... 44 變動(dòng)因素二售價(jià)變動(dòng) .......................................... 44 風(fēng)險(xiǎn)分析 .......................................................... 45 青島理工大學(xué)琴島學(xué)院畢業(yè)設(shè)計(jì)論文 III 風(fēng)險(xiǎn)因素的識(shí)別和評(píng)估 ........................................ 45 建設(shè)工程項(xiàng)目風(fēng)險(xiǎn)響應(yīng)與監(jiān)控 .................................. 46 7綜合評(píng)價(jià) ............................................................... 49 8研究結(jié)論與建議 ......................................................... 50 .......................................................... 50 .......................................................... 50 致謝 ............................