【正文】 ..................... 11 第三章 建設(shè)條件 ....................................................................................................................12 一、項(xiàng)目區(qū)概況 .................................................................................................................12 地理位置及區(qū)域范圍 .............................................................................................12 自然資源狀況 ........................................................................................................12 社會(huì)經(jīng)濟(jì)狀況 ........................................................................................................13 項(xiàng)目關(guān)聯(lián)產(chǎn)業(yè)的發(fā)展現(xiàn)狀 ......................................................................................14 項(xiàng)目建設(shè)地點(diǎn)選擇 .................................................................................................16 二、項(xiàng)目實(shí)施的有利條件 ...................................................................................................16 政策條件 ...............................................................................................................16 資源優(yōu)勢(shì) ...............................................................................................................17 市場(chǎng)優(yōu)勢(shì) ...............................................................................................................17 II 科技開(kāi)發(fā)能力 ........................................................................................................18 基礎(chǔ)設(shè)施條件 ........................................................................................................19 三、主要障礙因素及解決方案 ............................................................................................19 第四章 建設(shè)單位基本情況 ........................................................................................................20 一、建設(shè)單位概況 .............................................................................................................20 二、研發(fā)能力 ....................................................................................................................21 三、企業(yè)財(cái)務(wù)狀況 .............................................................................................................23 第五章 市場(chǎng)分析與銷(xiāo)售方案 ....................................................................................................24 一、市場(chǎng)分析 ....................................................................................................................24 產(chǎn)品市場(chǎng)供求現(xiàn)狀 .................................................................................................24 產(chǎn)品市場(chǎng)前景分析 .................................................................................................25 項(xiàng)目產(chǎn)品的市場(chǎng)競(jìng)爭(zhēng)優(yōu)勢(shì) ......................................................................................26 二、產(chǎn)品生產(chǎn)及銷(xiāo)售方案 ...................................................................................................27 產(chǎn)品生產(chǎn)方案 ........................................................................................................27 產(chǎn)品銷(xiāo)售方案 ........................................................................................................27 三、銷(xiāo)售策略和營(yíng)銷(xiāo)模式 ...................................................................................................28 實(shí)施名牌戰(zhàn)略，發(fā)展綠色、有機(jī)食品 .....................................................................28 采用信息化管理模式 .............................................................................................29 周到的售后服務(wù) ....................................................................................................29 四、銷(xiāo)售隊(duì)伍和銷(xiāo)售網(wǎng)絡(luò)建設(shè) ............................................................................................29 銷(xiāo)售隊(duì)伍 ...............................................................................................................29 銷(xiāo)售網(wǎng)絡(luò)建設(shè) ........................................................................................................30 第六章 項(xiàng)目建設(shè)方案 ...............................................................................................................31 一、建設(shè)任務(wù)和規(guī)模 ..........................................................................................................31 建設(shè)任務(wù) ...............................................................................................................31 建設(shè)規(guī)模 ...............................................................................................................31 二、項(xiàng)目規(guī)劃和布局 ..........................................................................................................31 三、生產(chǎn)技術(shù)方案及工藝流程 ............................................................................................32 四、建設(shè)標(biāo)準(zhǔn)和具體建設(shè)內(nèi)容 ............................................................................................33 １、建設(shè)標(biāo)準(zhǔn) .............................................................................................................33 ２、具體建設(shè)內(nèi)容 ......................................................................................................33 五、建設(shè)工期和實(shí)施進(jìn)度 ...................................................................................................34 第七章 投資估算與資金籌措 ....................................................................................................35 一、投資估算依據(jù) .............................................................................................................35 二、項(xiàng)目建設(shè)投資估算 ......................................................................................................35 三、資金來(lái)源與籌措 ..........................................................................................................36 建設(shè)資金來(lái)源 ........................................................................................................36 資金籌措方式 ........................................................................................................36 四、資金使用與管理 ..........................................................................................................37 資金的使用 ............