【正文】 ........................................ 2 項(xiàng)目投資規(guī)模及資金構(gòu)成 ....................................................................................... 2 項(xiàng)目資金籌措 ......................................................................................................... 2 項(xiàng)目主 要技術(shù)經(jīng)濟(jì)指標(biāo) ........................................................................................... 2 項(xiàng)目輻射范圍及帶動(dòng)能力 ....................................................................................... 2 二、可行性研究報(bào)告編制依據(jù) ............................................................................................. 3 三、綜合評(píng)價(jià)和論證結(jié)論 .................................................................................................... 3 綜合評(píng)價(jià) ................................................................................................................ 3 論證結(jié)論 ................................................................................................................ 4 四、存在的問題與建議 ....................................................................................................... 4 第二章 項(xiàng)目背景及必要性 ......................................................................................................... 5 一、項(xiàng)目建設(shè)背景 .............................................................................................................. 5 產(chǎn)業(yè)政策 ................................................................................................................ 5 市場(chǎng)因素 ................................................................................................................ 6 國(guó)家和上海市對(duì)農(nóng)副食品安全衛(wèi)生高度重視 ........................................................... 8 二、項(xiàng)目區(qū)農(nóng)業(yè)產(chǎn)業(yè)化經(jīng)營(yíng)發(fā)展現(xiàn)狀 .................................................................................. 8 三、項(xiàng)目建設(shè)的必要性及目的意義 ...................................................................................... 9 建設(shè)農(nóng)產(chǎn)品加工配送中心是促進(jìn)農(nóng)業(yè)產(chǎn)業(yè)內(nèi)部分工，提高農(nóng)業(yè)效益、增加農(nóng)民收入的需要 ............................................................................................................................ 9 建設(shè)農(nóng)產(chǎn)品加工配送中心可以推進(jìn)農(nóng)業(yè)信息化建設(shè)，提高我國(guó)農(nóng)產(chǎn)品的競(jìng)爭(zhēng)力 ......10 該項(xiàng)目的實(shí)施可以促進(jìn)企業(yè)內(nèi)部物流資源的整合，提高經(jīng)濟(jì)效益 ...........................10 保證食品安全，保障消費(fèi)者健康 ............................................................................ 11 整合區(qū)域資源促進(jìn)主導(dǎo)產(chǎn)業(yè)的發(fā)展 ........................................................................ 11 第三章 建設(shè)條件 ....................................................................................................................12 一、項(xiàng)目區(qū)概況 .................................................................................................................12 地理位置及區(qū)域范圍 .............................................................................................12 自然資源狀況 ........................................................................................................12 社會(huì)經(jīng)濟(jì)狀況 ........................................................................................................13 項(xiàng)目關(guān)聯(lián)產(chǎn)業(yè)的發(fā)展現(xiàn)狀 ......................................................................................14 項(xiàng)目建設(shè)地點(diǎn)選擇 .................................................................................................16 二、項(xiàng)目實(shí)施的有利條件 ...................................................................................................16 政策條件 ...............................................................................................................16 資源優(yōu)勢(shì) ...............................................................................................................17 市場(chǎng)優(yōu)勢(shì) ...............................................................................................................17 II 科技開發(fā)能力 ........................................................................................................18 基礎(chǔ)設(shè)施條件 ........................................................................................................19 三、主要障礙因素及解決方案 ............................................................................................19 第四章 建設(shè)單位基本情況 ........................................................................................................20 一、建設(shè)單位概況 .............................................................................................................20 二、研發(fā)能力 ....................................................................................................................21 三、企業(yè)財(cái)務(wù)狀況 .............................................................................................................23 第五章 市場(chǎng)分析與銷售方案 ....................................................................................................24 一、市場(chǎng)分析 ....................................................................................................................24 產(chǎn)品市場(chǎng)供求現(xiàn)狀 .................................................................................................24 產(chǎn)品市場(chǎng)前景分析 .................................................................................................25 項(xiàng)目產(chǎn)品的市場(chǎng)競(jìng)爭(zhēng)優(yōu)勢(shì) ......................................................................................26 二、產(chǎn)品生產(chǎn)及銷售方案 ...................................................................................................27 產(chǎn)品生產(chǎn)方案 ........................................................................................................27 產(chǎn)品銷售方案 ........................................................................................................27 三、銷售策略和營(yíng)銷模式 ...................................................................................................28 實(shí)施名牌戰(zhàn)略，發(fā)展綠色、有機(jī)食品 .....................................................................28 采用信息化管理模式 .............................................................................................29 周到的售后服務(wù) ....................................................................................................29 四、銷售隊(duì)伍和銷售網(wǎng)絡(luò)建設(shè) ..........................................................................