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social catalyst, cultural broker and interpreter/educator–roles that relate very clearly and directly to sustainable tourism–in favor of roles such as tour leading, managing the tour in time and space, managing the health and safety of the group, pliance with legal and ethical standards, and providing governmentendorsed information and basic customer service. 7 譯 文: 一個(gè)審查和評(píng)價(jià)中國(guó)的旅游質(zhì)量保證體系的指導(dǎo) 簡(jiǎn)介 本文評(píng)價(jià)了中國(guó)的可持續(xù)旅游質(zhì)量保證體系 對(duì) 旅游業(yè)指導(dǎo) 的有效性。 Seek to achieve minimum standards for guiding. Professional associations aim to do this, for example, through selfregulation of members. Professional certi?cation is sometimes used where there is a perceived need for more independent and more widespread recognition and adherence to minimum standards。Weeks,1996。Wong,2020。Crabtree, 2020。 accreditation。 1 中文 3350字 本科畢業(yè)論文外文翻譯 外文題目: A review and evaluation of China’s quality assurance system for tour guiding 出 處: Journal of Sustainable Tourism 作 者: Songshan Huang and Betty Weiler 原 文: This paper evaluates the effectiveness of China’s tour guiding quality assurance system as an instrument for sustainable tourism. It notes the importance of China’s 131,000 tour guides for inbound, outbound and domestic tourism. China’s tour guiding quality assurance and regulatory mechanisms are then reviewed, including quali?cation examination, licensing, and professional certi?cation, and training, awards for excellence, professional associations and codes of conduct. Structurally, China’s prehensive and paratively regulated system may be remendable to other countries, particularly its certi?cation and licensing systems. However, the endings suggest that tour guide quality assurance in China may be constrained by an overreliance on government and the absence of industrydriven mechanisms for some elements such as monitoring, enforcement and rewarding excellence. Most importantly, the focus of China’s quality assurance system Is on a limited number of tour guiding roles and tends to over look those most critical to harnessing the guide as a vehicle for sustainable tourism. Key future development areas could extend recognition and reward for the guide’s performance as a role model, advocate, mentor, interpreter, cultural broker and environmental monitor. Keywords: tour guide。 China Sustainability and quality assurance as applied to tour guiding While national governments clearly have a role to play in fostering sustainable tourism 2 development, to date, only a limited number of dedicated national sustainable tourism schemes or policies are in place. Examples include the national sustainable tourism strategy initiated by Visit Scotland and the Sustainable Tourism Partnership in the UK (Lane, 2020), and those in small island destinations like Malta and Calvin’s (Dodd’s, 2020). Furthermore, it is not unmon to observe a mismatch between national government policy preferences and the actions of industry entrepreneurs and practitioners with regard to tourism sustainability (Dinica, 2020). Nevertheless, it is believed that government is able to indirectly in?uence sustainable tourism through regulatory mechanisms such as land use, infrastructure planning and market instruments (Mycoo, 2020), including the regulation of tour guiding. While tour guiding and interpretation can prove to be critical activities to sus