【正文】 營銷 管理部分 房地產(chǎn)行業(yè)產(chǎn)品實(shí)施手冊 第 1 頁共 324 頁 目 錄 第一部分 . 系統(tǒng)概述 ......................................................................................................................4 應(yīng)用目標(biāo) ............................................................................................................................................................4 總體說明 ............................................................................................................................................................5 總體流程 ............................................................................................................................................................5 產(chǎn)品接口說明 ....................................................................................................................................................7 第二部分 . 應(yīng)用準(zhǔn)備 ......................................................................................................................8 運(yùn)行環(huán)境 ............................................................................................................................................................8 操作系統(tǒng)平臺 ...........................................................................................................................................8 應(yīng)用規(guī)模硬件、軟件配置推薦 ..............................................................................................................8 系統(tǒng)登錄和密碼維護(hù) .......................................................................................................................................9 IE安全 級別設(shè)置 ........................................................................................................................................... 12 清緩存步驟 ..................................................................................................................................................... 13 客戶化基本檔案準(zhǔn)備 .................................................................................................................................... 14 參數(shù)設(shè)置 ......................................................................................................................................................... 14 第三部分 . CRM 營銷系統(tǒng)操作說明 ................................................................................................ 15 CRM 基礎(chǔ)設(shè)置 ................................................................................................................................................ 15 項(xiàng)目 CRM 信息維護(hù) .............................................................................................................................. 15 樓棟檔案 ................................................................................................................................................ 17 戶型類別 ................................................................................................................................................ 19 戶型檔案 ................................................................................................................................................ 21 朝向檔案 ................................................................................................................................................ 22 銷售狀態(tài) ................................................................................................................................................ 24 快速建房 ................................................................................................................................................ 25 快速建房（自定義前綴） ................................................................................................................... 28 房產(chǎn)資料 ................................................................................................................................................ 30 客戶投訴分類 ........................................................................................................................................ 32 票據(jù)管理 ................................................................................................................................................ 35 交互模板 ................................................................................................................................................ 36 交互人群 ................................................................................................................................................ 36 內(nèi)容模板 ................................................................................................................................................ 37 基本檔案 ......................................................................................................................................................... 38 裝修類型 ................................................................................................................................................ 38 裝修選項(xiàng) ................................................................................................................................................ 39 裝修標(biāo)準(zhǔn) ................................................................................................................................................ 40 途徑分類 ................................................................................................................................................ 42 途徑檔案 ................................................................................................................................................ 44 銷售分組 ................................................................................................................................................ 45 銷售崗位 ............................................................................................................