【正文】 數(shù)字標(biāo)牌告示系統(tǒng) 可行性研究報(bào)告 建設(shè)單位： 編制單位： 1 目 錄 一、項(xiàng)目概述 ........................................................................................................................................................................1 項(xiàng)目名稱 ....................................................................................................................... 1 項(xiàng)目承擔(dān)單位及負(fù)責(zé) 人 ............................................................................................... 1 可研報(bào)告編制依據(jù) ....................................................................................................... 1 項(xiàng)目的基本內(nèi)容 ........................................................................................................... 1 項(xiàng)目的規(guī)模與實(shí)施地點(diǎn) ............................................................................................... 1 二、項(xiàng)目背景 ........................................................................................................................................................................2 戶外液晶電視廣告的發(fā)展 ........................................................................................... 2 單體廣告機(jī)存在的問題 ............................................................................................... 2 聯(lián)網(wǎng)信息發(fā)布系統(tǒng)得到各方的青睞 ........................................................................... 3 三、項(xiàng)目的市場分析 ..........................................................................................................................................................4 市場現(xiàn)狀與需求 ........................................................................................................... 4 數(shù)字標(biāo)牌告示系統(tǒng)市場容量預(yù)測 ..............................................................................11 目標(biāo)市場與市場目標(biāo) ................................................................................................. 24 競爭分析與應(yīng)對(duì)措施 ................................................................................................. 26 四、項(xiàng)目實(shí)施進(jìn)度及規(guī)劃 ...............................................................................................................................................31 項(xiàng)目實(shí)施案例介紹 ..................................................................................................... 31 項(xiàng)目實(shí)施規(guī)劃 ............................................................................................................. 33 五、項(xiàng)目的技術(shù)分析 ........................................................................................................................................................34 項(xiàng)目系統(tǒng)的組成 ......................................................................................................... 34 項(xiàng)目系統(tǒng)的主要功能 ................................................................................................. 35 項(xiàng)目系統(tǒng)的技術(shù)水平及主要解決的問題 ................................................................. 36 項(xiàng)目產(chǎn)品的主要特點(diǎn) ................................................................................................. 39 項(xiàng)目系統(tǒng)的主要技術(shù)特點(diǎn)及內(nèi)容 ............................................................................. 40 項(xiàng)目系統(tǒng)的知識(shí)產(chǎn)權(quán)狀況 ......................................................................................... 42 項(xiàng)目系統(tǒng)在技術(shù)性能上與單體廣告機(jī)的比較 ......................................................... 43 2 項(xiàng)目系統(tǒng)的技術(shù)可行性總結(jié) ..................................................................................... 44 六、項(xiàng)目的建設(shè)內(nèi)容 ........................................................................................................................................................45 主要生產(chǎn)設(shè)備 ............................................................................................................. 45 生產(chǎn)能力 ..................................................................................................................... 47 生產(chǎn)工藝流程 ............................................................................................................. 47 七、環(huán)境保護(hù)及治理 ........................................................................................................................................................49 主要污染源及污染物 ................................................................................................. 49 主要籌措及對(duì)策 ......................................................................................................... 49 八、投資規(guī)模與資金籌措 ...............................................................................................................................................50 投資規(guī)模 ..................................................................................................................... 50 資金籌措 ..................................................................................................................... 50 九、投資效益分析 .............................................................................................................................................................51 基礎(chǔ)數(shù)據(jù)的預(yù)測與取定 ............................................................................................. 51 收入預(yù)測 ..................................................................................................................... 51 單位成本預(yù)測 ............................................................................................................. 52 總成本預(yù)測 ................................................................................................................. 52 損益預(yù)測 ..................................................................................................................... 53 現(xiàn)金流量及凈現(xiàn)值 ..................................................................................................... 53 投資效益及分析 ......................................................................................................... 55 十、風(fēng)險(xiǎn)分析 ........................................................................................................................................