【正文】 類(lèi)號(hào)： __________ 學(xué)校代碼： 學(xué) 號(hào)： Hefei University 本科畢業(yè)設(shè)計(jì) B A C HE L OR P R OJE C T 論文題目： 華地公館住宅項(xiàng)目可行性研究報(bào)告編制 學(xué)位類(lèi)別： 管理學(xué)學(xué)士 學(xué)科專(zhuān)業(yè)： 工程管理 作者姓名： 導(dǎo)師姓名： 完成時(shí)間： 2020 年 5 月 29 日 華地公館住宅項(xiàng)目可行性研究 摘 要 可行性研究是隨著科學(xué)技術(shù)進(jìn)步和經(jīng)濟(jì)管理科學(xué)發(fā)展而逐步興起，并日趨完善的綜合性科學(xué)，可行性研究是在投資之前對(duì)擬開(kāi)發(fā)的項(xiàng)目進(jìn)行全 面、系統(tǒng)的調(diào)查研究和分析，運(yùn)用科學(xué)的技術(shù)評(píng)價(jià)方法，得出一系列評(píng)價(jià)指標(biāo)，以最終確定該項(xiàng)目是否可行的綜合研究。 本設(shè)計(jì)是通過(guò)對(duì)合肥市 2020 年房地產(chǎn)住宅市場(chǎng)的回顧和 2020 年第一、第二月份的銷(xiāo)售分析而開(kāi)展的合肥市華地公館住宅項(xiàng)目可行性分析。在研究該項(xiàng)目時(shí)，以市場(chǎng)供需為立足點(diǎn)，分析項(xiàng)目開(kāi)發(fā)的可行性和市場(chǎng)性；以資源投入為限度，分析融資情況和醒目的形象定位；以科學(xué)方法為手段，分析項(xiàng)目開(kāi)發(fā)的優(yōu)劣勢(shì)；以系列評(píng)價(jià)指標(biāo)為結(jié)果，最終確定該項(xiàng)目在技術(shù)上能否實(shí)施，能否取得最佳的經(jīng)濟(jì)效益?；窘ㄔO(shè)可行性研究，是基本建設(shè)前期工作的重 要內(nèi)容，也是按基本建設(shè)程序辦事的重要步驟，其目的就是要使建設(shè)項(xiàng)目決策正確，避免或減少因決策失誤而造成的投資浪費(fèi)。 關(guān)鍵詞： 可行性研究；市場(chǎng)分析；財(cái)務(wù)分析；不確定性分析 Impression of Hua Mansion residential project feasibility study ABSTRACT The feasibility study is the progress as science and technology and economic management of scientific development has arisen, and better integrated science, a feasibility study is in the investment prior to the proposed development project to conduct a prehensive, systematic research and analysis, the use of scientific technology evaluation method, obtained a series of evaluation index, in order to determine whether the project feasible research. The design is based on2020, Hefei city residential real estate market review and in 2020 the first second months, sales analysis of Hefei city impression Hua Mansion residential project feasibility analysis. In the study of the project, market supply and demand as the starting point, analysis of project feasibility and market。 to resource limits, analysis of financing situation and the striking image positioning。 with scientific methods, analysis of the advantages and disadvantages of project development。 to series of evaluation index for the result, ultimately determine the project technical whether to implement, can obtain the best economic benefit. Basic construction feasibility studies, is the basic construction prophase work important content, is also in the basic construction procedures and important step, its purpose is to make the construction project is decisionmaking correct, avoid or reduce because of decisionmaking error caused by the waste of investment. Key Words: Feasibility study。 market analysis。 financial analysis。 uncertainty analysis 1 目 錄 第一章 總論 ............................................................... 1 項(xiàng)目概況 ............................................................. 1 開(kāi)發(fā)商簡(jiǎn)況 .......................................................... 1 項(xiàng)目建設(shè)的必要性 .................................................... 1 主要技術(shù)經(jīng)濟(jì)指標(biāo) .................................................... 2 研究報(bào)告的編制依據(jù) .................................................... 3 研究報(bào)告的研究范圍 ................................................... 3 第二章 項(xiàng)目投資環(huán)境可行性分析 .............................................. 4 安徽省國(guó)民經(jīng)濟(jì)發(fā)展情況 ............................................... 4 合肥市房地產(chǎn)市場(chǎng) .................................................... 4 ................................................ 4 ......................................... 5 ................................................. 7 ..................................................... 7 ................................................. 7 項(xiàng)目所在區(qū)域分析 .................................................... 9 ................................................ 9 ............................................. 10 第三章 項(xiàng)目定位 .......................................................... 12 產(chǎn)品競(jìng)爭(zhēng)力分析（ SWOT 分析） ......................................... 12 ......................................................... 12 ........................................................ 12 ......................................................... 12 ........................................................ 12 ....................................................... 13 ............................................ 13 ............................................. 13 產(chǎn)品定位 ............................................................ 13 價(jià)格定位 ........................................................... 16 形象定位 ........................................................... 17 第四章 建設(shè)規(guī)模與標(biāo)準(zhǔn) .................................................... 18 項(xiàng)目地理位置 ........................................................ 18 用地規(guī)劃 ...................................................... 18 建筑使用功能 ................................................... 19 第五章 建筑方案設(shè)計(jì) ....................................................... 20 總體設(shè)計(jì)原則與構(gòu)思 ................................................... 20 設(shè) 計(jì)原則 ..................................................... 20 總體構(gòu)思 ..................................................... 20 建筑設(shè)計(jì)方案 ........................................................ 20 2 平面設(shè)計(jì) .................................................... 20 立面設(shè)計(jì) ..................................................... 20 建筑與裝修方案 .............................................. 20 結(jié)構(gòu)設(shè)計(jì) ........................................................... 21 公用設(shè)施方案 ........................................................ 21 項(xiàng)目周邊配套設(shè)施 .................................................... 22 第六章 環(huán)保、節(jié)能、消防 .................................................... 23 環(huán)境保 護(hù) ............................................................ 23 項(xiàng)目環(huán)境影響分析 ............................................. 23 減少污染的目標(biāo)和措施 ......................................... 23 節(jié)能 ................................................................ 23 消防 .........................