企業(yè)運(yùn)營(yíng)管理--運(yùn)營(yíng)競(jìng)爭(zhēng)講義(已修改)
2025-03-15 20:01 本頁(yè)面
【正文】 Chapter 1 Compete with Operations 運(yùn)營(yíng)競(jìng)爭(zhēng) Operations Management 運(yùn)營(yíng)管理 History of Operations Management 運(yùn)營(yíng)管理沿革 From 1980s ?JIT TQM ?Factory Automation ?Reengineering ?Supplychain Management ?E merce Trends in Operations Management 運(yùn)營(yíng)管理趨勢(shì) ?Service sector growth ?Productivity changes ?Global petition ?Ethical, workforce diversity, and environmental issues Outline 概要 ? Operations in terms inputs, processes, outputs, information flow, suppliers, and customers。 ? Operations as a function alongside finance, accounting, marketing and HR。 ? OM is fundamental to both manufacturers and service providers。 ? The role of operation strategy as a source of petitive strength in a global market place。 ? Link marketing strategy to operations strategy through the use of petitive priorities。 ? Operations strategy is a pattern of decisions to achieve certain petitive priorities。 ? Discuss the need for OM to develop and maintain both intraanizational and interanizational relationships What is a OM 什么是運(yùn)營(yíng)管理 “ The systematic design, direction and control of processes that transform inputs into services and products for internal, as well as external, customers.” What is a Process 什么是流程 Any activity or group of activities that takes one or more inputs, transforms and adds value to them, and provides one or more outputs for its customers. External vs. Internal Customers ? External Customers are those who purchase the goods and services. ? Internal Customers are those who receive the output of others within the firm. They are part of the transformation process. Inputs ?HR ?Equipment ?Facilities ?Materials ?Services ?Land ?Energy Processes and Operations (Adding value) Outputs ?Services ?Goods Internal external customers Information on performance What is a Process 什么是流程 An example Process View of an Ad Agency 廣告公司流程圖 Accounting process Production process ? Prepare ad for publication and deliver to media outlets Advertisement design and planning process ? Create the ad to the needs of the client and prepare a plan for media exposure Output interface process ? Communicate with client, get needs, and coordinate progress Inputs Outputs Nested Processes儲(chǔ)備流程 Advertisement Design and Planning Process 廣告設(shè)計(jì)與計(jì)劃 Creative design process ? Receive work request ? Assemble team ? Prepare several designs ? Receive inputs from Account Executive ? Prepare final concept ? Revise concept per client’s inputs Media planning process ? Receive work request ? Prepare several media plans ? Receive inputs from Account Executive ? Prepare final plan ? Revise plan per client’s inputs The concept of a process within a process Operations Management as a Set of Decisions 運(yùn)營(yíng)管理決策 Strategic Decisions 戰(zhàn)略決策（長(zhǎng)期、跨部門(mén)） Tactical Decisions 戰(zhàn)術(shù)決策 （中、短期、具體、重復(fù)） ? Development of new capabilities ? Maintenance of existing cap
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