臺大消費者行為cb05motivation(已修改)
2025-03-15 15:26 本頁面
【正文】 Consumer Motivation 03/27 1 CH5 Motivation Overview ?Definition ?Types of Consumer Needs ?Motivational Conflict and Need Priorities ?Motivational Intensity ?The Challenge of Understanding Consumer Motivation ?Motivating Consumers 03/27 2 CH5 Motivation Definition ?Motivation: An inner force which reflects goaldirected arousal ?Consumer Motivation: the drive to satisfy both psychological needs through product purchase and consumption 03/27 3 CH5 Motivation Types of Consumer Needs... ?Physiological Needs ? basic human needs, including food, water, and sleep ?Safety and Health Needs ?Need for Love and Companionship ?Need for Financial Resources and Security ?Need for Pleasure 03/27 4 CH5 Motivation Types of Consumer Needs (continued) ?Social Image Needs ? conspicuous consumption ?Need to Possess ? selfconcept ? impulse buying ?Need to Give ? selfgifts ?Need for In
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