【總結】LearningandMemory2023/04/171ch08Overview?WhatisLearning??BehavioralLearningTheories行為學習?VicariousLearning代理學習?CognitiveLearningTheory認知學習?TheRoleofM
2025-03-07 15:27
【總結】FamilyandHouseholdInfluences2023/05/221Ch12Overview?FamilyandHousehold?FamilyLifeCycles?HouseholdDecisionRoles?ChildrenandHouseholdConsumerBehavior2023/05/22
2025-03-08 04:30
【總結】2023/05/221???2023/05/222??A,,,,,2023/05/2232023/05/224:,,,,,?
2025-03-07 15:26
【總結】12????3?:?????:??4,,,,,?2023,.
【總結】PERCEPTION04101OverviewDefinitionsExposureAttentionInterpretation04102DefinitionsSensation:theimmediateresponseofoursensoryreceptorstobasicstimuliPercept
【總結】1DemographicsandPsychographics2Overview?Demographics?Psychographics?personality?values?lifestyles3Demographics?Definition:thesize,structure,anddistributi
【總結】I:D.,W.,F.,,?2023,..2023/3/612()1:2:2023/3/6222023/3/632
【總結】ConsumerMotivation03/271CH5MotivationOverview?Definition?TypesofConsumerNeeds?MotivationalConflictandNeedPriorities?MotivationalIntensity?TheChallengeofUnderstand
【總結】ConsumerKnowledge04/101Outline?TypesofConsumerKnowledge?SourcesofConsumerKnowledge?TheBenefitsofUnderstandingConsumerKnowledge
【總結】Copyright?2023HoughtonMifflinCompany.Allrightsreserved.Copyright?2023HoughtonMifflinCompany.Allrightsreserved.???Copyright?20
【總結】Copyright?2023HoughtonMifflinCompany.Allrightsreserved.Pre-PurchaseEvaluationCopyright?2023HoughtonMifflinCompany.Allrightsreserved.Overview?Highefforteval
【總結】消費者行為:東西方消費者行為比較?I.消費心理面面觀?.東西方消費行為:一般性?.東西方消費行為比較:特殊性消費者行為:東西方消費者行為比較I.消費心理面面觀
2025-02-27 00:02
【總結】第5章??影響消費者行為的社會環(huán)境因素?¨文化與亞文化的影響?¨社會階層的影響?¨參照群體的影響?????????學習目的和要求?????
2025-01-27 04:27