戰(zhàn)略管理競(jìng)爭(zhēng)與全球化chapter4_slides(已修改)
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【正文】 Ch41 Chapter 4 BusinessLevel Strategy Michael A. Hitt R. Duane Ireland Robert E. Hoskisson 169。2023 SouthWestern College Publishing Ch42 Chapter 4 Business Level Strategy Sustainable Competitive Advantage Chapter 2 External Environment Chapter 3 Internal Environment Ch43 Core Competency The resources and capabilities that have been determined to be a source of petitive advantage for a firm over its rivals. Ch44 Strategy An integrated and coordinated set of actions taken to exploit core petencies and gain a petitive advantage. Core Competency The resources and capabilities that have been determined to be a source of petitive advantage for a firm over its rivals. Ch45 Strategy An integrated and coordinated set of actions taken to exploit core petencies and gain a petitive advantage. Business Level Strategy Actions taken to provide value to customers and gain a petitive advantage by exploiting core petencies in specific, individual product markets. Core Competency The resources and capabilities that have been determined to be a source of petitive advantage for a firm over its rivals. Ch46 Generic Business Level Strategies Cost Uniqueness Source of Competitive Advantage Breadth of Competitive Scope Broad Target Market Narrow Target Market Focused Differen tiation Cost Leadership Differen tiation Focused Low Cost Ch47 Key Criteria: Cost Leadership Business Level Strategy Relatively standardized products Features acceptable to many customers Lowest petitive price Ch48 Requirements: Constant effort to reduce costs through: Building efficient scale facilities State of the art manufacturing facilities Simplification of processes Minimizing costs of sales, RD and service Monitoring costs of activities provided by outsiders Tight control of production costs and overhead Cost Leadership Business Level Strategy Ch49 Primary Activities Support Activities Technological Development Human Resource Management Firm Infrastructure Procurement Inbound Logistics Operations Outbound Logistics Marketing Sales Service Value Creating Activities Common to a Cost Leadership Business Level Strategy Ch410 Primary Activities Support Activities Technological Development Human Resource Management Firm Infrastructure Procurement Inbound Logistics Operations Outbound Logistics Marketing Sales Service Cost Effective MIS Systems Relatively Few Management Layers to Reduce Overhead Simplified Planning Practices to Reduce Planning Costs Consistent Policies to Reduce Turnover Costs Effective Training Programs to Improve Worker Efficiency and Effectiveness Highly Efficient Systems to Link Suppliers’ Products with the Firm’s Production Processes Timing of Asset Purchases Efficient Plant Scale to Minimize Manufacturing Costs Selection of Low Cost Transport Carriers Delivery Schedule that Reduces Costs National Scale Advertising Products Priced to Generate Sales Volume Small, Highly Trained Sales Force Effective Product Installations to Reduce Frequency and Severity of Recalls EasytoUse Manufacturing Technologies Investments in Technology in order to Reduce Costs Associated with Manufacturing Processes Systems and Procedures to find the Lowest Cost Products to Purchase Raw Materials Frequent Evaluation Processes to Monitor Suppliers’ Performances Located in Close Proximity with Suppliers Policy Choice of Plant Technology Organizational Learning Efficient Order Sizes Interrelationships with Sister Units Value Creating Activities Common to a Cost Leadership Business
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