【正文】 I大學(xué)生創(chuàng)業(yè)模擬實訓(xùn)安徽西麓堂養(yǎng)生餐飲有限公司創(chuàng)業(yè)計劃書II目 錄第一章 公司簡介 ........................................................................................ 1 公司概要 ................................................................................................................. 1 企業(yè)理念 ................................................................................................................. 1 公司簡述 ................................................................................................................. 1 第二章 市場分析 ........................................................................................................ 4 市場背景 ......................................................................................................................4 發(fā)展趨勢 ......................................................................................................................4 市場調(diào)查和分析 ..........................................................................................................5第三章 競爭分析 .............................................................................................................7 產(chǎn)品 ..............................................................................................................................7 價格 ..............................................................................................................................8 市場份額 ......................................................................................................................8 地區(qū) ..............................................................................................................................8 競爭描述 ......................................................................................................................8 SWOT 分析 ..................................................................................................................9 競爭戰(zhàn)略 ....................................................................................................................10 入市場障礙 ................................................................................................................10 細(xì)分市場 ....................................................................................................................10第四章 營銷戰(zhàn)略 ...........................................................................................................11 營銷理念 ....................................................................................................................11 營銷目標(biāo) ....................................................................................................................11 服務(wù)定位 ....................................................................................................................12 價格策略 ....................................................................................................................12 定價定位方法 ............................................................................................................12 促銷策略 ....................................................................................................................13 廣告策劃 ....................................................................................................................14III 推銷策略 ....................................................................................................................15 合作關(guān)系 ....................................................................................................................15第五章 投資收益與風(fēng)險分析 ............................................................................... 16 投資凈現(xiàn)值 ................................................................................................................16 投資回收期 ................................................................................................................16 盈虧平衡分析 ............................................................................................................16 風(fēng)險分析 ....................................................................................................................17第六章 管理體系 ...........................................................................................................18 公司組織結(jié)構(gòu)表 ........................................................................................................18 人員配置表 ................................................................................................................18 部門職能 ....................................................................................................................18 管理機制 ....................................................................................................................19 整體戰(zhàn)略目標(biāo)和經(jīng)營理念 ........................................................................................19第七章 財務(wù)分析 ...........................................................................................................20 財務(wù)假設(shè) ....................................................................................................................20 成本收入明細(xì)表 ........................................................................................................20 資產(chǎn)折舊、攤銷表 ....................................................................................................20 利潤表 ........................................................................................................................24 現(xiàn)金流量表 ................................................................................................................25 財務(wù)報表分析 ......................................................................................