【正文】 1第七屆“挑戰(zhàn)杯”中國大學(xué)生創(chuàng)業(yè)計劃競賽創(chuàng) 業(yè) 計 劃 書 項目名稱∶易安智能科技有限責(zé)任公司 團隊名稱∶ 易安創(chuàng)業(yè)團隊 隊長姓名： XXX 聯(lián)系方式： XXXXXXXXXXX 二○一○年四月 2目錄執(zhí)行總結(jié) ..................................................................................................................................5 公司 .............................................................................................................................................5 市場 .............................................................................................................................................5 投資與財務(wù) .................................................................................................................................6 組織與人力資源管理 .................................................................................................................7項目背景 ..................................................................................................................................8 產(chǎn)業(yè)背景 .....................................................................................................................................8 項目意義 ...................................................................................................................................10產(chǎn)品概述 ................................................................................................................................11 產(chǎn)品介紹 ...................................................................................................................................11 ...........................................................................................................................11 ...........................................................................................................................11 ...................................................................................................................14 國內(nèi)外研究狀況 .......................................................................................................................14 研究與開發(fā) ...............................................................................................................................16 ...........................................................................................................................16 .......................................................................................................................16 未來產(chǎn)品及服務(wù)規(guī)劃 ...............................................................................................................16市場分析 ................................................................................................................................17 營銷環(huán)境分析 ............................................................................................................................17（ PEST分析） ..........................................................................................17 ...................................................................................................................20 競爭分析 ...................................................................................................................................21 ..................................................................................................................21 ...................................................................................24 ...........................................................................................................25 ...........................................................................................................26 市場需求 ....................................................................................................................................28 預(yù)計銷售趨勢 ............................................................................................................................29表 412 銷售趨勢預(yù)測 .....................................................................................................................29公司戰(zhàn)略 ................................................................................................................................30 公司概述 ...................................................................................................................................30 總體戰(zhàn)略 ...................................................................................................................................30 發(fā)展戰(zhàn)略 ...................................................................................................................................31 3（ 12年） :..............................................................................................................31（ 35年）： ............................................................................................................32（ 510年）： ..........................................................................................................32 營銷策略及銷售 ...................................................................................................................34 以顧客為中心的營銷戰(zhàn)略（STP 戰(zhàn)略） .................................................................................34（ market segmentation） .............................................................................34（ market targeting） ............................................................................35 (market positioning) ...................................................................................35 制定營銷組合（4P 組合） ..................................................