某大廈項目策劃操作大綱(已修改)
2025-07-19 14:47 本頁面
【正文】 1 / 29經(jīng)營定位篇 ................................................................................................2一、項目分析 ................................................................................................................................2（一）地理位置 ............................................................................................................................2（二）項目現(xiàn)狀 ............................................................................................................................2（三）項目 SWOT 分析 ..............................................................................................................2二、項目經(jīng)營選項分析 ................................................................................................................7三、項目定位 ..............................................................................................................................11招商篇 ......................................................................................................13一、招商范圍 ..............................................................................................................................13二、招商區(qū)域 ..............................................................................................................................13三、招商條件 ..............................................................................................................................13四、招商原則 ..............................................................................................................................14五、招商策略 ..............................................................................................................................14六、招商運作流程： ..................................................................................................................15七、招商目標(biāo)及總體計劃 ..........................................................................................................18八、招商準(zhǔn)備相關(guān)工作 ..............................................................................................................18管理篇 ......................................................................................................19一、商業(yè)管理宗旨 ......................................................................................................................19二、經(jīng)營管理方面 ......................................................................................................................19三、經(jīng)營服務(wù)方面 ......................................................................................................................21四、項目管理結(jié)構(gòu) ......................................................................................................................22五、人員配置 ..............................................................................................................................23廣告宣傳篇 ..............................................................................................24一、廣告目標(biāo) ..............................................................................................................................24二、廣告宣傳受眾 ...........................................................
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