【正文】 1 / 35目錄某家居建材城開業(yè)促銷思路簡(jiǎn)析 ..................................................................................................................3一、促銷活動(dòng)案例介紹（見附件 110） .....................................................................................................3二、現(xiàn)代商業(yè)常用的促銷方式 ......................................................................................................................3返券： ........................................................................................................................................................3折扣： ........................................................................................................................................................3特價(jià)： ........................................................................................................................................................3限定條件優(yōu)惠： ........................................................................................................................................3限總量?jī)?yōu)惠： ............................................................................................................................................3限客單量?jī)?yōu)惠： ........................................................................................................................................4購買超過一定量?jī)?yōu)惠： ............................................................................................................................4商品碰頭分組促銷： ................................................................................................................................4捆綁銷售： ................................................................................................................................................4消費(fèi)購買一定額度，可以購買超低價(jià)商品: ........................................................................................41買贈(zèng)促銷： ..............................................................................................................................................41有獎(jiǎng)銷售： ..............................................................................................................................................41商家聯(lián)盟促銷： ......................................................................................................................................41購物送服務(wù)： ..........................................................................................................................................4三、重點(diǎn)促銷活動(dòng)案例的分析 ......................................................................................................................5 北京集美家具建材城的促銷活動(dòng)（附件 1）...................................................................................5 五金涂料城開業(yè)促銷內(nèi)容（附件 2）...............................................................................................5 紅旗建材市場(chǎng) 2022 年國(guó)慶節(jié)促銷活動(dòng)方案（附件 3）................................................................5 長(zhǎng)沙旺德府七大主材商品特價(jià)大促銷活動(dòng)（附件 4）...................................................................5 紅星美凱龍十一促銷活動(dòng)（附件 5）...............................................................................................52 / 35 北京居然之家的促銷活動(dòng)（附件 6）...............................................................................................6 愛家家居金四季促銷活動(dòng)（附件 7）...............................................................................................6 北京藍(lán)景麗家歲末促銷活動(dòng)（附件 8）...........................................................................................6四、關(guān)于本家居建材城促銷活動(dòng)的基本思路 ..............................................................................................7(一) 以商戶促銷活動(dòng)為主，公司統(tǒng)一活動(dòng)為輔......................................................................................7(二) 公司與商戶同步組織各種活動(dòng)..........................................................................................................7(三) 以公司統(tǒng)一組織的促銷活動(dòng)為核心，商戶的活動(dòng)為補(bǔ)充..............................................................8五、關(guān)于本家居建材城開業(yè)促銷活動(dòng)中的團(tuán)購策略 ..................................................................................9六、特別說明 ................................................................................................................................................10附件１：迎雙節(jié)—— 定慧橋集美建材家具城促銷酬賓細(xì)則 ....................................................................11附件２：五金涂料城開業(yè)促銷內(nèi)容 ............................................................................................................13附件３：紅旗建材市場(chǎng) 2022 年國(guó)慶節(jié)促銷活動(dòng)方案 .............................................................................17附件４：長(zhǎng)沙旺德府商品特價(jià)大促銷 ........................................................................................................19附件５：火爆團(tuán)購 紅星美凱龍十一促銷活動(dòng) ..........................................................................................20附件６－１：居然之家金源店 78 月促銷活動(dòng) ........................................................................................21附件６－２：居然之家十里河店七月促銷活動(dòng) ........................................................................................22附件６－３：居然之家開展“家裝集采”系列優(yōu)惠活動(dòng) ........................................................................24附件６－４：居然之家家裝集采促銷活動(dòng)信息 ........................................................