【正文】 MARS 網(wǎng)絡(luò)優(yōu)化平臺項(xiàng)目商業(yè)計(jì)劃書MARS 網(wǎng)絡(luò)優(yōu)化平臺項(xiàng)目商業(yè)計(jì)劃書MARS 網(wǎng)絡(luò)優(yōu)化平臺項(xiàng)目商業(yè)計(jì)劃書目 錄第一部分 摘要 ..................................................................................................................................1第二部分 正文 ..................................................................................................................................4第一章 公司概述 ....................................................................................................................4第二章 研究與開發(fā) ................................................................................................................5第三章 產(chǎn)品與服務(wù) ................................................................................................................5一、產(chǎn)品簡介 .....................................................................................................................5二、產(chǎn)品定位 .....................................................................................................................6三、產(chǎn)品技術(shù)原理 .............................................................................................................6第四章 市場與競爭分析 ......................................................................................................12一、產(chǎn)品主要用途 ...........................................................................................................12二、產(chǎn)品發(fā)展與市場前景 ...............................................................................................13三、市場競爭狀況與公司競爭 優(yōu)勢 ...............................................................................17第五章 研發(fā)進(jìn)度規(guī)劃 ..........................................................................................................19一、“網(wǎng)信 MARS 系統(tǒng)” 的研發(fā) ................................................................................19二、 “網(wǎng)信 MARS 系統(tǒng)” 的研發(fā) ..................................................................................19三、 “網(wǎng)信 MARS 系統(tǒng)” 的研發(fā) ..................................................................................20四、“網(wǎng)信 MARS 系統(tǒng)” 的遠(yuǎn)期規(guī)劃和目標(biāo) ..................................................................20第六章 市場營銷策略 ..........................................................................................................20第七章 管理架構(gòu) ..................................................................................................................20一、公司股權(quán)架構(gòu) ...........................................................................................................20二、公司管理團(tuán)隊(duì) ...........................................................................................................21三、公司內(nèi)部組織結(jié)構(gòu) ...................................................................................................24第八章 營運(yùn)分析與預(yù)測 ......................................................................................................25一、經(jīng)營狀況分析 ...........................................................................................................25二、主要財(cái)務(wù)數(shù)據(jù)及財(cái)務(wù)指標(biāo) .......................................................................................25三、銷售預(yù)測 ...................................................................................................................25四、財(cái)務(wù)預(yù)測分析 ...........................................................................................................26第九章 融資需求 ..................................................................................................................26一、資金需求與投資形式 ...............................................................................................26二、融資方案 ...................................................................................................................26三、增資擴(kuò)股前后股權(quán)結(jié)構(gòu)對 比 ...................................................................................27四、資金使用計(jì)劃 ...........................................................................................................27五、戰(zhàn)略投資者介入董事會(huì)與管理 層的說明 ...............................................................27第十章 戰(zhàn)略投資者的投資回報(bào)與退出方式 ......................................................................27一、投資回報(bào) ...................................................................................................................27二、投資退出方式 ...........................................................................................................28第三部分 附錄 ................................................................................................................................29一、 大事記 .............................................................................................................................29二、 成果或?qū)＠C書清單 .....................................................................................................29三、 財(cái)務(wù)報(bào)表及盈利預(yù)測表 .................................................................................................30MARS 網(wǎng)絡(luò)優(yōu)化平臺項(xiàng)目商業(yè)計(jì)劃書圖表索引圖 1 MARS 系統(tǒng)技術(shù)原理圖 ................................................................................................................5圖 2 MARS 系統(tǒng)工程流程圖 ................................................................................................................6圖 3 MARS 系統(tǒng)及子系統(tǒng)圖 ................................................................................................................7圖 4 我國過去十年移動(dòng)通信用戶增長情況（單位：萬） ....................................................................15圖 5 我國移動(dòng)通信用戶突破億戶時(shí)間圖 ..........................................................................................16圖 6 我國電信行業(yè)投資預(yù)測 ..............................................................................................................16圖 7 公司股權(quán)結(jié)構(gòu)圖 ..........................................................................................................................19圖 8 公司組織結(jié)構(gòu)圖 ..........................................................................................................................22表格索引表 1 MARS 系統(tǒng)技術(shù)創(chuàng)新一覽表 ....................................................................................................15表 2 MARS