網(wǎng)上便利店在各小區(qū)的營銷策劃方案(已修改)
2024-11-19 19:51 本頁面
【正文】 網(wǎng)上便利店在各小區(qū)的營銷策劃方案 1. 項目背景和市場分析 ................................................................. .............................. . 便利店的含義 ................................................................................................... . 便利店的特點 ................................................................................................... 便利店的定位 .............................................................................................. 2. 便利店市場營銷策略 ............................................................................................... . 產(chǎn)品策略 ........................................................................................................... 正確進(jìn)行商品類型的選擇 .......................................................................... 提高門店的商品陳列利用率 ..................................................................... 產(chǎn)品數(shù)量 等方面地調(diào)節(jié) ............................................................................. 避免貨架存在大面積空位 ......................................................................... . 渠道 策略 ........................................................................................................... 建立網(wǎng)絡(luò)配送系統(tǒng) ,統(tǒng)一配送 ..................................................................... 品周轉(zhuǎn)率 ,減少庫存 .......................................................................... 價格策略 ...................................................................................................... 促銷策略 ....................................................................................................... 略 .............................................................................................. 注重知識管理 ........................................................................................................... 大力發(fā)展便利店的特許經(jīng)營 ..................................................................................... 合理配置資 ............................................................................................................... 信息溝通迅速準(zhǔn) ....................................................................................................... 融資優(yōu)勢 .................................................................................................................. 規(guī)模效益 .................................................................................................................. ................................................................................................. 遍訪調(diào)查居民 .......................................................................................................... 發(fā)宣傳單 ............................................
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