“樂淘淘”電子商務(wù)策劃書(已修改)
2025-05-25 22:48 本頁面
【正文】 1 / 23電 子 商 務(wù)創(chuàng)業(yè)計(jì)劃書隊(duì)員：易詩琴 周蕊2 / 23目錄第一章綜述 ..........................................................4 ......................................................................................................4 ..................................................................................................4 ..................................................................................................5 ..................................................................................................5 ......................................................................................................5 ..................................................................................................5第二章 公司基本情況 .................................................6 ..............................................................................................................6 ......................................................................................................6 ..........................................................................................................7第三章 行業(yè)及市場情況 ..............................................81. 市場背景 ............................................................................................................8 ..............................................................................................................8總體市場調(diào)研 ..................................................................................................8本校市場調(diào)研（基于調(diào)查表形式） ..............................................................9調(diào)查情況： ....................................................................................................10調(diào)查結(jié)果： ....................................................................................................10 ................................................................................................................10 ............................................................................................................11第四章 項(xiàng)目的內(nèi)容及目標(biāo) ............................................121. 產(chǎn)品結(jié)構(gòu)版塊 ..................................................................................................12BBS 論壇交流版塊 .......................................................................................12聊天室：可以進(jìn)行即興聊天，增加網(wǎng)站的人氣。 ....................................13貼吧：可以發(fā)布一些校園發(fā)生有意思的事情的視頻，或是一些圖片。 13鏈接：與新浪微博鏈接，為大學(xué)生提供方便。 ........................................13游戲社區(qū)（待定） ........................................................................................13淘幣 ................................................................................................................13 ........................................................................................13 ............................................................................................................15第五章 營銷策略 ....................................................161. 營銷目標(biāo)定位 ..................................................................................................16 SWOT 分析 ...............................................................16營銷策略及促銷策略 ...
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