永輝超市年度促銷方案書(已修改)
2025-05-08 12:39 本頁面
【正文】 永輝超市年度促銷方案書永輝超市年度促銷方案書目錄目錄前言 ....................................................................................................................................................1一、 活動背景（市場分析/SWOT 分析） ..................................................................................2公司簡介 ..................................................................................................................................2市場分析 ..................................................................................................................................2SWOT 分析 .............................................................................................................................2二、活動目的 ....................................................................................................................................4一般時期活動目的 ..................................................................................................................4具體不同類型活動促銷方法的目的 ......................................................................................4三、活動范圍以及能夠參與活動參與對象如何選擇 ....................................................................5活動范圍 ..................................................................................................................................5參與活動對象 ..........................................................................................................................5四、活動周期 ....................................................................................................................................6五、活動形式與內(nèi)容 ........................................................................................................................7樣品贈送 ..................................................................................................................................7主題促銷 ..................................................................................................................................7折價優(yōu)惠 ..................................................................................................................................7有獎積分 ..................................................................................................................................7競賽與抽獎 ..............................................................................................................................8POP 廣告 .................................................................................................................................8六、活動的推廣策略（活動主題） ..............................................................................................10活動推廣策略 ......................................................................................
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