【正文】 1 / 95煙臺(tái)旅游大世界經(jīng)營(yíng)管理診斷及改善對(duì)策202211100 / 95目 錄第一部分 ...................................................................................................................................................1導(dǎo)讀 ...........................................................................................................................................................2 ...............................................................................................................................................4 項(xiàng)目由來(lái) ........................................................................................................................................4 項(xiàng)目背景 ................................................................................................................................4 項(xiàng)目訴求 ................................................................................................................................6 項(xiàng)目進(jìn)程 ........................................................................................................................................8 項(xiàng)目接觸 ................................................................................................................................8 項(xiàng)目考察 ................................................................................................................................8 項(xiàng)目調(diào)研 ................................................................................................................................8 項(xiàng)目分析 ................................................................................................................................9 項(xiàng)目定位 ........................................................................................................................................9 .............................................................................................................10 宏觀環(huán)境分析 ..............................................................................................................................10 社會(huì)購(gòu)買力分析 ..................................................................................................................10 業(yè)態(tài)現(xiàn)狀 ..............................................................................................................................11 項(xiàng)目周邊情況 ..............................................................................................................................13 商業(yè)區(qū)位 ..............................................................................................................................13 客源定位 ..............................................................................................................................14 區(qū)域競(jìng)爭(zhēng)對(duì)手情況 ......................................................................................................................15 世茂百貨 ..............................................................................................................................15 百盛購(gòu)物中心 ......................................................................................................................15 振華購(gòu)物中心 ......................................................................................................................16 振華國(guó)際廣場(chǎng) ......................................................................................................................16 項(xiàng)目機(jī)會(huì)與威脅分析 ..................................................................................................................16 項(xiàng)目機(jī)會(huì) ..............................................................................................................................16 項(xiàng)目威脅 .............................................................................................................................18 消費(fèi)者分析 ..................................................................................................................................20 煙臺(tái)市服務(wù)業(yè)整體服務(wù)水平與顧客期待有一定差距 .....................................................21 旅游大世界的市場(chǎng)有待開(kāi)發(fā)，品牌形象有待建立 .........................................................22 旅游大世界的綜合運(yùn)營(yíng)能力有待提升 .............................................................................23 旅游休閑綜合體—— 旅游大世界未來(lái)的發(fā)展方向之一 ..................................................24 .....................................................................................................26 現(xiàn)狀分析 ......................................................................................................................................26 硬件條件現(xiàn)狀 ......................................................................................................................261 / 95 管理機(jī)制現(xiàn)狀 ......................................................................................................................28 市場(chǎng)開(kāi)拓現(xiàn)狀 .....................................................................................................................29 人力資源現(xiàn)狀 ......................................................................................................................31 財(cái)務(wù)現(xiàn)狀 ..............................................................................................................................34 煙臺(tái)旅游大世界改造項(xiàng)目的限定條件 ......................................................................................35 外部條件局限 ......................................................................................................................35 現(xiàn)有機(jī)制缺陷 ......................................................................................................................36 經(jīng)營(yíng)運(yùn)作能力不足 ..............................................................................................................36 當(dāng)下突出問(wèn)題 ......................................................................................................................36 .....................................................................................................................................37 項(xiàng)目定位思路 .........................................................................