消費(fèi)者動(dòng)機(jī)復(fù)習(xí)要點(diǎn)(已修改)
2025-04-29 05:33 本頁(yè)面
【正文】 第四章 消費(fèi)者動(dòng)機(jī)Innate Needs（先天需要）Physiological needs for food, water, air, clothing, shelter, and sex. Also known as biogenic or primary needsAcquired Needs（習(xí)得需要）Needs that are learned in response to one’s culture or environment (such as the need for selfesteem, prestige, affection, or power). Also known as psychogenic or secondary needs.Generic Goals ( category )（類(lèi)目標(biāo)）the general categories of goals that consumers see as a way to fulfill their needsProductSpecific Goals ( brand )（特定產(chǎn)品目標(biāo)） the specifically branded products or services that consumers select as their goals Substitute Goal（替代目標(biāo)）A goal that replaces an individual’s primary goal when the goal cannot be achieved or acquired.Maslow’s Hierarchy of Needs（馬斯洛需求理論）Physiological Needs(Food, water, air, shelter, sex)Safety and Security Needs(Protection, order, stability)Social Needs(affection, friendship, belonging)Ego Needs(Prestige, status, self esteem)SelfActualization(Selffulfillment)第五章 個(gè)性和消費(fèi)者行為 Freudian Psychoanalytic Theory（佛洛伊德理論）A theory of motivation and personality that postulates that unconscious needs and drives, particularly sexual and other biological drives, are the basis of human motivation and personality.The human personality consists of 3 interacting systems: the id（basic physiological needs）, the superego(individual’s internal expression of society’s moral and ethical codes of conduct.), and the ego(individual’s conscious control that balances the demands of the id and superego).NeoFreudian Personality Theory（新佛洛伊德理論）A school of psychology that
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