動(dòng)畫片營(yíng)銷策劃案匯總(已修改)
2025-04-28 23:54 本頁(yè)面
【正文】 呈：公司 動(dòng)畫項(xiàng)目《》營(yíng)銷推廣案 姓名、學(xué)號(hào) 撰寫 班級(jí) 目 錄一．前言...............................................................................1 策劃目的.....................................................................1 策劃設(shè)計(jì).....................................................................1二．影片相關(guān).......................................................................2 內(nèi)容簡(jiǎn)介.................................................................... 影片主題.................................................................... 影片賣點(diǎn).................................................................... 播映規(guī)劃....................................................................三．營(yíng)銷環(huán)境分析.............................................................. 市場(chǎng)規(guī)模.................................................................... 競(jìng)爭(zhēng)對(duì)手.................................................................... 傳播受眾....................................................................四．傳播渠道策略.............................................................. 渠道設(shè)計(jì).................................................................... 宣傳推廣技巧...............................................................五．整合營(yíng)銷策略及實(shí)施計(jì)劃.......................................... 整合營(yíng)銷規(guī)劃............................................................. 整合營(yíng)銷原則............
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