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Alcoholic Drinks ChinaEuromonitor International : Country Market InsightJune 2022Alcoholic drinks China? Euromonitor International Page iList of Contents and TablesExecutive Summary...................................................................................................................................................1Strong Market Performance Driven by Economic Growth .........................................................................................1Domestic Players Rise To Lead the Market.................................................................................................................1More Foreign Companies Stirs Up the Competitive Environment..............................................................................1Specialist Shops Start To Catch Attention ...................................................................................................................1Forecast Growth Expects To Be Flat Due To Market Consolidation .........................................................................1Key Trends and Developments.................................................................................................................................1Strong Demand Drives Prices Up................................................................................................................................1Olympic Game Starts To Preheat the Market ............................................................................................................2Polarised Consumer Preference Prevails....................................................................................................................3Growing Number of Young Drinking Consumers........................................................................................................4Modern Lifestyles Brings More Occasions on Which To Consumer Alcoholic Drinks...............................................5Specialist Retailers.......................................................................................................................................................5Summary 1 Leading Specialist Retailers 2022........................................................................................6Market Merger and Acquisition Activity......................................................................................................................6Summary 2 Speculated Merger and Acquisition Activity 20222022 ....................................................7Territory Key Trends and Developments................................................................................................................7East China....................................................................................................................................................................7Mid China ..................................................................................................................................................................10North and Northeast China........................................................................................................................................11Northwest China ........................................................................................................................................................15South China................................................................................................................................................................19Southwest China ........................................................................................................................................................21Market Background.................................................................................................................................................22Legislation .................................................................................................................................................................22Taxation and Duty Levies .......................................................................................................................................23Table 1 Taxation and Duty Levies on Alcoholic Drinks 2022 .......................................................23Table 2 Typical Wholesaler and Retailer Offtrade Markups by Selected Sectors 2022....................................................................................................................................24Table 3 Selling Margin of a Typical Beer Brand 2022 Tsingtao .................................................24Table 4 Selling Margin of a Typical Domestic Wine Brand 2022 – Great Wall............................24Table 5 Selling Margin of a Typical Imported Wine Brand 2022 – Jacob’s Creek .......................24Table 6 Selling Margin of a Typical Domestic Spirits Brand 2022 Jinliufu................................25Table 7 Selling Margin of a Typical Imported Spirit Brand 2022 – Johnnie Walker Black Label ........................................................................................................................25Operating Environment ..........................................................................................................................................25Market Indicators ....................................................................................................................................................26Table 8 Retail Consumer Expenditure on Alcoholic Drinks 20222022 ........................................26Market Data .............................................................................................................................................................26Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 20222022 .......................................26Table 1