【正文】 ...........24Table 6 Selling Margin of a Typical Domestic Spirits Brand 2022 Jinliufu................................25Table 7 Selling Margin of a Typical Imported Spirit Brand 2022 – Johnnie Walker Black Label ........................................................................................................................25Operating Environment ..........................................................................................................................................25Market Indicators ....................................................................................................................................................26Table 8 Retail Consumer Expenditure on Alcoholic Drinks 20222022 ........................................26Market Data .............................................................................................................................................................26Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 20222022 .......................................26Table 10 Sales of Alcoholic Drinks by Sector: Total Value 20222022 ..........................................26Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 20222022......................27Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 20222022.........................27Table 13 Sales of Alcoholic Drinks by Sector by Ontrade vs Offtrade split: Volume 2022....................................................................................................................................27Alcoholic drinks China? Euromonitor International Page iiTable 14 Sales of Alcoholic Drinks by Sector by Ontrade vs Offtrade split: Value 2022....................................................................................................................................27Table 15 Sales of Alcoholic Drinks by Sector by Ontrade vs Offtrade split: % Volume 2022......................................................................................................................28Table 16 Sales of Alcoholic Drinks by Sector by Ontrade vs Offtrade split: % Value 2022....................................................................................................................................28Table 17 Sales of Alcoholic Drinks by Region: Total Volume 20222022......................................28Table 18 Sales of Alcoholic Drinks by Region: Total Value 20222022 .........................................28Table 19 Sales of Alcoholic Drinks by Region: % Total Volume Growth 20222022 ....................29Table 20 Sales of Alcoholic Drinks by Region: % Total Value Growth 20222022........................29Table 21 Company Shares of Alcoholic Drinks by Global Brand Owner 20222022 .....................29Table 22 Offtrade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2022.....................................................................................................................30Table 23 Offtrade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2022.......................................................................................................30Table 24 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 20222022.........................30Table 25 Forecast Sales of Alcoholic Drinks by Sector: Total Value 20222022............................30Table 26 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 20222022 ..........................................................................................................................31Table 27 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 20222022....................................................................................................................................31Table 28 Forecast Sales of Alcoholic Drinks by Region: Total Volume 20222022 .......................31Table 29 Forecast Sales of Alcoholic Drinks by Region: Total Value 20222022...........................31Table 30 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 20222022 ..........................................................................................................................32Table 31 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 20222022....................................................................................................................................32Definitions.................................................................................................................................................................32Summary 3 Research Sources ...............................................................................................................33Alcoholic drinks China? Euromonitor International Page 1ALCOHOLIC DRINKS IN CHINAEXECUTIVE SUMMARYStrong Market Performance Driven by Economic GrowthWith expected GDP growing at more than 11% in 2022, China’s economic growth reaches another new height. The economic growth also contributes greatly to the alcoholic drinks market, as the total volume sales is outperforming than 2022 in terms of actual volume sold. Upgrading of consumers expenditure structure in urban markets drives demand up during 2022. Domestic Players Rise To Lead the MarketDomestic players remained strong in China, as many of them have been establishing very loyalty brands due culture and historical benefits. Moreover, the bull stock market in 2022 also gives a robust injection for big panies like China Resources Enterprise and Wuliangye Yibin Co Ltd. In less developed regions such as Northwest China and Mid China, the local brands appear to be dominant in beer and spirits as locals are more loyal to their own brands. More Foreign Companies Stirs Up the Compet