【正文】 ，電子商務(wù)信息已成為全球最快捷的商品交易工具產(chǎn)物。為此，電子商務(wù)就是利用這種簡單、快捷、低成本的電子通訊方式，買賣雙方不謀面地進行各種商貿(mào)活動。電子商務(wù)可以通過多種電子通訊方式來完成。簡單的，比如，你通過打電話或發(fā)傳真等其它電子通訊的方式來與客戶進行商貿(mào)活動，也可以稱作為電子商務(wù)；但是，現(xiàn)在人們所探討的 電子商務(wù)主要是以 EDI（電子數(shù)據(jù)交換）和 INTERNET（互聯(lián)網(wǎng)）來完成的。尤其是隨著 INTERNET 技術(shù)的日益成熟，電子商務(wù)真正的發(fā)展將是建立在 INTERNET 技術(shù)上的。所以也有人把電子商務(wù)簡稱為 IC（ INTERNET COMMERCE 互聯(lián)網(wǎng)商務(wù)）。 要實現(xiàn)完整的電子商務(wù)還會涉及到很多方面，首先你要有在網(wǎng)上開店的想法，你要有對網(wǎng)絡(luò)信息電子商務(wù)化的理念。這就說明了你很有創(chuàng)業(yè)的意識，你能夠敏感的洞察到互聯(lián)網(wǎng)與傳統(tǒng)商業(yè)結(jié)合后巨大的發(fā)展?jié)摿?，可以說你已經(jīng)離成功越來越近了！ 全文分為六章，第一章為介紹，主要介紹 網(wǎng)店基本情況；第二章和第三章節(jié)，重點針對網(wǎng)店分析淘寶網(wǎng)絡(luò)運營環(huán)境及市場定位；第四章列舉淘寶推廣策劃方案并結(jié)合所開店鋪進行具體定制；第五章和第六章進行網(wǎng)店的成本運算以及效果評估；第六章總結(jié)全文研究結(jié)論；最后附本論文撰寫過程所參考的文獻資料目錄和圖表目錄說明。 關(guān)鍵詞：電子商務(wù)；網(wǎng)店；推廣 新潮雜貨店的推廣策劃方案 Abstract In the rapid development of work information technology , emerce information has bee the world’s most efficient modity trading tools product. To this end , emerce is the use of this simple , fast, lowcost electronic munication, buyers and sellers are not met to conduct various business activities. Emerce through a variety of electronic means of munication to plete. Simple , for example, you e through other means of electronic munication , such as telephone or fax business activities with customers , you can be referred to as emerce 。 But now people are mainly discussed in emerce EDI (Electronic Data Interchange ) and INTERNET ( the Inter ) to plete. INTERNET especially with increasingly sophisticated technology, the real development of emerce will be built on the INTERNET technology. So it was also referred to as emerce IC (INTERNET COMMERCE Inter merce ) . To achieve a plete emerce also involves many aspects , first of all you have to shop online ideas , you need to have information on the Inter emerce explains you very entrepreneurial awareness , you are able to sensitive insight into the enormous growth potential of the Inter and traditional business bination , you can say you’ve been away from success getting closer ! Paper is divided into six chapters, the first chapter is the introduction , describes the basic situation of the shop 。 second chapter and the third chapter , focusing on analysis of the Taobao shop work operating environment and market positioning 。 Chapter IV lists Taobao promotion planning programs and the specific bination of open shop customized 。 chapters V and VI of the cost of operation and effects shop assessment 。 Chapter VI concludes the paper conclusions 。 finally attached to the thesis writing process documentation referenced directories and charts catalog description Key words:Electronic merce。 Online store。To promote 新潮雜貨店的推廣策劃方案 目 錄 摘 要 .......................................................................................................................................... 1 Abstract ....................................................................................................................................... 2 前 言 .......................................................................................................................................... 1 1 新潮雜貨店的基本介紹 ........................................................................................................ 2 網(wǎng)店的經(jīng)營背景 .......................................................................................................... 2 店名的由來 .................................................................................................................. 2 網(wǎng)店概況 ...................................................................................................................... 2 網(wǎng)店產(chǎn)品 ...................................................................................................................... 2 2 新潮雜貨店的運營環(huán)境分析 .......................................................................................... 4 宏觀環(huán)境分析 ............................................................................................................... 4 政治環(huán)境 ............................................................................................................ 4 經(jīng)濟環(huán)境 ............................................................................................................ 4 社會環(huán)境 ............................................................................................................ 4 法律環(huán)境 .......................................