【正文】 本科畢業(yè)論文（設計） 證券投資分析及交易策略研究 以華誼兄弟為例 系 （部） 專業(yè)班級 學 號 學生姓名 指導教師 提交日期 I 摘 要 自我國實行改革開放以來，證券市場的發(fā)展也非常迅猛，達到了非常大的資本主義市場規(guī)模，這一變化，使股票投資儼然成為最流行的理財方式，并由此催生了一大批以李大霄，葉榮添，花榮為首的證券投資分析派，再加上網(wǎng)絡傳媒發(fā)達的今天，一些公募和私募一哥以及知名的微博大 V 的言論，更是將證券投資分析和交易策略研究的氣氛炒熱。然而想要把股市作為提款機光靠運氣是不行的，在股票實盤操作中，主要通過比較分析法、案例分析法、文獻考證法等等研究方法，并結(jié)合股票書籍和網(wǎng)絡上收集的資料，對證券投資分析和交易策略研究的理論基礎(chǔ)進行剖析，對證券投資 分析和交易策略研究的實踐分析進行研究，不僅分析影響股票價格的宏觀因素、行業(yè)因素、市場因素，更從股票本身的市場波動趨勢出發(fā)，深入探討 K 線圖， MACD 指標等一些在圖表上帶給我們直觀感受的一些指標對投資者選股的影響。 關(guān)鍵詞： 證券市場；證券投資；投資分析；交易策略 II Analysis of securities investment and trading strategyhuayi brothersa case study Abstract Since China implemented reform yilai, securities market of development also very rapid, reached has very big of capitalism market scale, this a changes, makes stock investment seems to became most popular of financial way, and which gave birth to has a large number of to Li Daxiao, Ye Rongtian, Hua Rong led of securities investment analysis sent, again plus work media developed of today, some public raised and private a brother and wellknown of microbroad v of speech, more is will securities investment analysis and trading strategy research of atmosphere fried hot. in stock real disc operation in the, main through pared analysis method, and case analysis method, and literature research method and so on research method, and bined stock books and work Shang collection of information, on securities investment analysis and trading strategy research of theory based for analysis, Analysis of securities investment and trading strategies practice analysis study analysis not only macrofactors affecting stock prices, industry, and market factors, from the market trend of the stock itself, go into candlestick, MACD indicator on a chart brings us some of the intuitive effect indicator for investors to pick stocks. Keywords： Marketing； Portfolio； Investment analysis in securities； Trading strategies III 目 錄 1 緒論 ............................................................................................................................ 1 研究背景 .......................................................................................................... 1 研究意義 .......................................................................................................... 1 研究內(nèi)容 .......................................................................................................... 1 2 證券投資技術(shù)分析和交易策略理論基礎(chǔ) ................................................................ 2 證券投資技術(shù)分析理論基礎(chǔ) .......................................................................... 2 證券投資交易策 略理論基礎(chǔ) .......................................................................... 3 3 證券投資分析的實踐分析 ........................................................................................ 4 基本面分析 ...................................................................................................... 4 技術(shù)面分析 ...................................................................................................... 7 技術(shù)面分析的優(yōu)勢 ................................................................................ 7 技術(shù)分析之利用 K 線找買賣點 ........................................................... 7 技術(shù)分析之通過形態(tài)找買賣點 ............................................................ 9 技 術(shù)分析之通過 MACD 指標找買賣點 ............................................ 12 4 證券投資交易策略實踐分析 .................................................................................. 15 認清市場人氣、熱點題材 ......................................................