【正文】 成人高等教育本科畢業(yè)論文 電子商務(wù)的發(fā)展前景及經(jīng)營模式的選擇調(diào)研 專 業(yè) [在此處鍵入專業(yè)名稱 ] 學(xué) 號 [在此處鍵入學(xué)號 ] 姓 名 [在此處鍵入作者姓名 ] 2021 年 2 月 25 日 I 摘 要 信息化時代的到來，給全國乃至全世界帶來的沖擊不亞于之 前發(fā)生的工業(yè)革命?；ヂ?lián)網(wǎng)的快速發(fā)展加速了信息化的進(jìn)程，電子商務(wù)正是在互聯(lián)網(wǎng)發(fā)展成熟，信息化飛速進(jìn)步的基礎(chǔ)上應(yīng)運而生的。 “互聯(lián)網(wǎng) +”的興起驅(qū)動了各行各業(yè)的融合，而以網(wǎng)絡(luò)零售著稱的電子商務(wù)也成為互聯(lián)網(wǎng)經(jīng)濟最為活躍的領(lǐng)域。自從有了互聯(lián)網(wǎng)，這個虛擬世界的出現(xiàn)，讓人類的生存和發(fā)展空間大為擴展 — 這個時代也變成了人的主觀世界、物質(zhì)的客觀世界和互聯(lián)網(wǎng)虛擬世界交錯的時代。在這個時代里，我們能夠利用互聯(lián)網(wǎng)，將現(xiàn)實的物質(zhì)世界和虛擬的網(wǎng)上世界相結(jié)合，就形成了當(dāng)下炙手可熱的“互聯(lián)網(wǎng) +”。電子商務(wù)是互聯(lián)網(wǎng) +的一種表現(xiàn)形式，它是傳統(tǒng)的零 售業(yè)和現(xiàn)代的互聯(lián)網(wǎng)的合體，在此基礎(chǔ)上，我們可以活動的商業(yè)空間就擴大了，創(chuàng)業(yè)空間和商業(yè)機遇也比以往更豐富了。 從電商的興起到現(xiàn)階段，因其獨有的便利性、商品互聯(lián)性等優(yōu)點，被廣大消費者接受，同時也為經(jīng)濟增長做出了很大貢獻(xiàn)。不同地域、不同國家電商的發(fā)展程度、發(fā)展方式、經(jīng)營模式不盡相同，給當(dāng)?shù)貛淼慕?jīng)濟效益參差不齊，為了鼓勵電商的發(fā)展，各地政府根據(jù)自己的實際情況出臺相應(yīng)的政策。 電商的形式多種多樣， 淘寶、微商等 作為電子商務(wù)的 新型經(jīng)營模式 ，它的出現(xiàn)在一定程度上改變了人們的消費觀，但也暴露出了很多存在的問題。本文以微商為 例，通過對微商的詳細(xì)探討，從而對電商的實質(zhì)有更深的了解，試圖提出 電子商務(wù) 發(fā)展的新途徑。 關(guān)鍵詞： 電子商務(wù)；發(fā)展現(xiàn)狀；經(jīng)營模式；發(fā)展趨勢 . 電子商務(wù)的發(fā)展前景及經(jīng)營模式的選擇調(diào)研 II Abstract The arrival of information age, to the impact of the national and the world as much as before the industrial revolution. The rapid development of the Inter accelerated the process of information and electronic merce is mature in the Inter development, the information rapid progress on the basis of arises at the historic moment. The rise of \Inter +\ drive the integration of all walks of life, and is famous for its online retail emerce also bee the most active areas of the Inter economy. Since the Inter, the emergence of the virtual world, let the human survival and development space expanded also turned into a man39。s subjective world of this age, the material of the objective world and virtual world of the Inter era. In this era, we can use the Inter, the reality of the physical world and virtual world online, bining to form the present hot \Inter +\. Electronic merce is a form of Inter +, it is one of the traditional and modern Inter retailing, on this basis, we can activities of mercial space to expand, business space and business opportunities are more abundant than ever before. From the rise of electric business to the present stage, because of its unique advantages of convenience, modity interconnected, accepted by the broad masses of customers, at the same time, it made a great contribution to the economic growth. Degree of different regions, different countries, the development of electricity, development mode, management mode is not the same, for the local economic benefits of uneven, in order to encourage the development of the electricity, the local governments according to the actual situation of the corresponding policies. Electricity in a variety of forms, we chat business as a small branch of electronic merce, it appears in a certain extent changed the people39。s consumption, but also exposed many problems. Based on we chat business as an example, this paper based on the detailed discuss we chat business, to a deeper understanding of the essence of the electricity, tries to put forward new ways of we chat business development. Key Words: Electronic business 。 Development Status。 Business model。 Prospects for development 電子商務(wù)的發(fā)展前景及經(jīng)營模式的選擇調(diào)研 III 目 錄 摘 要 ........................................................................................................... Ⅰ Abstract ........................................................................................................... Ⅱ 目 錄 ........................................................................................................... Ⅲ ................................................................................................................ 1 選題的研究背景及意義 ....................................................................... 1 選題的研究背景 ......................................................................... 1 選題的研究意義 ......................................................................... 1 國內(nèi)外電子商務(wù)研究現(xiàn)狀 .................................................................... 1 國外電子商務(wù)研究現(xiàn)狀 .............................................................. 1 我國電子商務(wù)研究現(xiàn)狀 .............................................................. 2 章節(jié)安排 ............................................................................................... 4 各章節(jié)基本思路和 框架 .............................................................. 4 選題的研究方法 ......................................................................... 4 ................................................................................................. 6 電子商務(wù)相關(guān)概論 ............................................................................... 6 電子商務(wù)的定義 ......................................................................... 6 電子商務(wù)構(gòu)成要素 ...................................................................... 6 電子商務(wù)的特點 ................................................................................... 6 概述電子商務(wù)的特點 .................................................................. 6 電子商務(wù)的優(yōu)勢及應(yīng)用 ....................................................................... 7 電子商務(wù)的優(yōu)勢 ......................................................................... 7 電子商務(wù)的應(yīng)用 ......................................................................... 7 商務(wù)的發(fā)展前景 ..................................................................................... 8 國內(nèi)外電子商務(wù)發(fā)展前景調(diào)研 ............................................................ 9 國外電子商務(wù)發(fā)展前景 .............................................................. 9 我國電子商務(wù)發(fā)展趨勢及前景 .................................................. 9 我國電子商務(wù)發(fā)展的機遇與挑戰(zhàn) ...................................................... 11 電子商務(wù)的發(fā)展前景及經(jīng)營模式的選擇調(diào)研 IV 我國電子商務(wù)發(fā)展的機遇與挑戰(zhàn) ............................................ 11 ....................................................................